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2020 "Learn from TV Man! Report on how to communicate

Last Updated August 7, 2020

Outline of the event

Date and time
 From 10:00 to 12:00 on Friday, June 26, 2020
[Venue]
 4AB Conference Room on the 4th floor of Izumi Ward Office

[Number of applicants]
 20 people 
[Number of applicants]
 24 (Number of participants on the day): 17 people)

Contents of the course

It attracts people! The secret of information dissemination!


Lecturer Tadashi Kobayashi

[Lecturer] Customer Front Department, TV Asahi Public Relations Bureau
  Mr. Tadashi Kobayashi (Mr. Kobayashi)

Lecture scenery
Watch DVD on the back of TV

Oh, about "production of TV program"
 First of all, I learned how a large number of staff members who were assigned to work in detail to produce TV shows were working according to their respective roles while watching DVDs.
 After that, he gave specific examples of how the person in charge who is active in program production is producing programs with a commitment as a professional.

Lecture scenery
The instructor teaches the skills of how to communicate.

B. "How to communicate"
 To convey, it is important to involve the people who want to convey and to whom and how to communicate, and I learned that the method has changed in news programs before and now.


Old: Communicate in order at 5W1H
Now: I will present the topic first, and then explain it.


Therefore, we carefully select what we want to convey and focus on one or two.


 What are the tips for good communication:

  1. Discovery (Hey!) I am surprised (yeah?) I'm convinced (I see!) Empathy (Yes!) Giving
  2. To be as concise and concrete as possible
  3. The way of communicating is also changing from time to time.

In addition, they also taught me how to use TV programs.

Lecture scenery
A lot of questions were asked!

C. “Q&A” (excerpt)
Q. Why do you repeat the same thing again after the commercial without making a conclusion just before the commercial while broadcasting a TV show?
A. A device that ensures that viewers do not change channels during commercials and the audience rating does not decrease.
The audience rating can be analyzed in detail in a single program.

Q. Wide show commentators have good and bad roles, and do you talk along the script at each meeting?
A. There may be a structure that draws out differences in opinions, but there are no scripts or meetings in advance.

Q. I wonder if there is a way to convey news in a shorter way than it is now.
A. Although it is effective for young people, it is generally difficult to do so because of the wide age range of viewers.

Major voices of participants

On the back of the TV:

  • Urakata-san (staff) understands that there were unexpectedly many people and the difficulties associated with it.
  • (The people who work at TV stations) are professional groups. We are more concerned than we think. I felt that commitment.

"How to communicate":

  • It was helpful to be short what I wanted to convey the most, not 5W1H.
  • "Conveying" means "who" and "for what".
  • I felt that it would be possible to enjoy "communicating" by re-conscious of what I didn't think because it was too commonplace.
  • I wanted to try to talk while thinking about "short what I want to convey the most, first from the conclusion."
  • I wanted to use it as an example of old news and current news when talking to young people today.

From inhabitant of a ward activity support center

  In this course, you will learn about the backside of the TV station, such as the production of TV programs, so that you can get more interested in TV broadcasting and learn what kind of methods are used in "telling" at TV stations. The purpose is to use it in daily life.

 In the questionnaire after the course, 60% of respondents answered "satisfaction with the course" and 40% answered "almost satisfied", so many people were satisfied. Was.
During the Q & A session, there were many questions about TV broadcasting and programs, and many people wanted to know about TV stations as the opportunity to attend, and I felt again that the media of TV is very familiar and integrated into our lives. Was. The fact that the TV that I am used to in my daily life was the subject, helped me understand what I didn't know or wanted to know, and it was an opportunity for new awareness.

 We hope that those who attended this course will be able to watch TV more happily while imagining the work behind it when watching TV in the future, and become aware of when "telling" something to someone. We are.
 
  Last but not least, in this course, we were able to hold the event safely with the cooperation of the instructors, including hand disinfection when entering the room and wearing masks.
 Thank you very much.

  In addition, at Izumi inhabitant of a ward activity support center, we will continue to hold lectures that will create opportunities to support local activities in the future, so thank you.

Contact

Izumi inhabitant of a ward activity support center (104 window on the first floor of Izumi Ward government office)
Phone number: 045-800-2393 Fax: 045-800-2518
Email address: iz-kuminkatsudou@city.yokohama.jp

Inquiries to this page

Izumi Ward General Affairs Department Regional Promotion Division

Telephone: 045-800-2391

Telephone: 045-800-2391

Fax: 045-800-2507

Email address: iz-chishin@city.yokohama.lg.jp

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Page ID: 243-944-249

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