| Attendees | Wakasugi, Vice Chair Iwashima, Mimura, Higuchi, Fukuoka, Hattori, Suzuki, Masuda, Ikeda, and Ikeda (9 members in total) |
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| Summary of Main remarks | [About the significance and role of establishing the Wholesale Market] - In order to meet the basic food needs of 3.61 million Yokohama citizens, the role and function of wholesale market distribution and physical space are essential for the future. On the other hand, the wholesale market rate has been declining nationwide due to an increase in out-of-market flow, and its role must be considered.
- In Kanagawa Prefecture, it plays a role in supplying local markets in the prefecture and supply to consumers as a base market.
- It is positioned as the second largest market in the Tokyo metropolitan area and the fourth largest in Japan. There are also high expectations from the production area. The Company is demonstrating its wide-area collection capabilities as a "Keihin market."
- The committee intends to deepen discussions on the significance of establishing the Yokohama market in the future, recognizing that it will be necessary for Yokohama City and Kanagawa Prefecture, as well as for food distribution in the Tokyo metropolitan area and throughout the country.
[About the functions required of the wholesale market for consumer areas in the future] - Major items include "safety and security, thorough quality and hygiene management", "reduction of distribution costs and efficient operation", "reduction of environmental impact", "harmony with city planning", "expansion of private activity areas" and "coexistence and exchange with citizens and consumers" are important.
（１） Responding to Safety and Security - It is very important to respond to safety and security. One of the major roles of the market is that "the goods that go through the central wholesale market are safe."
- Whether it's a cold chain or traceability, safety and security initiatives are costly. It is necessary for consumers to understand it.
- The question is how to balance the cost of safety and security with "reducing distribution costs."
（２） Functions required by production areas and producers - It is necessary to understand what role the market plays in the production area and what the production area expects from the market.
- One of the issues of the committee's point of view of what is required in the market as an "intermediate distribution" that connects production areas and consumers.
- For small producers, the market is where the market outsources sales, not just shipping. "If you put it on the market, you will sell it properly."
- What production areas are looking for in the market is price formation function. It is becoming more difficult for producers to understand how to determine the price.
- In terms of price formation, the power of mass retailers is becoming stronger. The market should exert its price-shaping function. There has been an increase in out-of-market flow in search of price stability.
- Under the current system, wholesalers are not allowed to store and adjust items received. If storage and adjustment is possible to some extent, the price can be stabilized.
- The role of the market is to promote agriculture in the city. The market should also actively handle local vegetables and fruits such as "Hamana-chan".
- The display of the production area is not simply "China domestic" or "Saitama Prefecture", but a brand of really small regional brands such as "Saitama Prefecture XX region". Such a face-to-face relationship leads to a sense of security for consumers. It is necessary to promote collaboration between local producers and markets.
（３） Efficiency in distribution - It is necessary for the market to reduce total distribution costs by using existing facilities outside the market, rather than simply spending money on facility development. Since both in the production area and mass retailers have cold storage, it is conceivable that the market can trade and goods are sent directly from the production area to mass retailers.
- The market should not only provide hardware but also play the role of software.
- Concentration of information is the most important advantages of the market. Since the market can obtain information on both the production area, consumers, and retail, IT can increase market status by utilizing IT.
- With the revision of the Wholesale Market Law, it has become possible to separate trading of goods (using IT to trade without bringing the actual goods into the market). It is difficult to determine the price because the quality cannot be determined without looking at the actual product, but the role of the market in the future is to place emphasis on separate trading of goods.
（４） Interaction with citizens and consumers - The role of the market is to provide a stable supply of fresh food and other products, but it is also important for consumers to stabilize prices.
- The population is increasing in the northern part of Yokohama City. The needs of young people living in the northern area and working in Tokyo
- It is also important to listen to your opinions. When considering the market, it is necessary to recognize how consumer trends and needs are changing between generations.
- Regarding collaboration to attract citizens to markets that Toyosu New Market thinks, what kind of facilities can be considered within the framework of the Wholesale Market Law should be considered.
- Young people are no longer cooking. It is necessary to work on food education in the market as well.
- Cooking class is a good opportunity to promote vegetables produced in Yokohama City. We should actively go to the region from the market and hold the event continuously.
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