Minutes of the First Meeting

• About establishment of Yokohama-shi central wholesale market way Exploratory Committee setting point
• Appointment of Vice Chair
• Committee schedule and main considerations
• About the present situation of Yokohama-shi central wholesale market
• Issues facing the Yokohama Central Wholesale Market

1. We have established the guidelines for setting up the Yokohama City Central Wholesale Market.
2. I have elected the Vice Chair.
3. The committee's schedule and main considerations have been decided.

1. The secretariat explained the current situation of the Yokohama Central Wholesale Market.
2. The secretariat explained the issues facing the Yokohama Central Wholesale Market.

Market Management

• It is necessary not only to look at the business situation of businesses in the market, but also to capture them in the overall food distribution. If retailing does not become stronger, the market cannot be revitalized.
• Retailing is decreasing due to the increase in mass retailers and supermarkets. Transactions with mass retailers require a certain amount of scale and financial strength, and for that purpose, market vendors cannot enter eating out and eating out unless wholesalers and wholesalers work together.
• It is true that both shippers and buyers are working together, and the market is between the two. Market vendors also need to streamline and strengthen their capabilities.
• With the progress of computerization and diversification of distribution channels, it is no longer necessary to bring the actual product to the market. The incentive to go to the market to buy is decreasing and the market position is decreasing. It is important how to respond to this.
• It is also important to verify how traffic and population change in the market of Yokohama.

[Relationships with Consumers]

• The most important issue for the market is how to deliver it to consumers. As a result, public funds are invested in the market and various regulations and restrictions are set. Indeed, funds are being invested for consumers, not for wholesale or wholesale.
• Regarding the increasing number of ready-to-eat meals, the city must work on food education and local production for local consumption. .
• Perhaps there was a shortage of PR of the role and functions played by the market.
• We should provide more information about the market. I thought the most difficult thing was retail, but I didn't know that wholesalers were so hard.

[Toyosu New Market]

• Data is needed to examine the impact of the opening of the new Toyosu market in 2012 on the Yokohama market.
• For Toyosu, we are focusing on storage, refrigeration, and freshness retention functions to ensure safety and security. In this regard, if Yokohama has the same function, it can respond adequately. It must not be separated in terms of function. I would like to discuss exactly what kind of market should be created at this committee.
• Of the fresh fish, processed products, and frozen foods handled by fisheries, fresh fish are handled in styrofoam containers, so there is no need to surround the facility itself. Lowering like Toyosu will increase costs, but what is the consistency with the 20% reduction in distribution costs set by the Ministry of Agriculture, Forestry and Fisheries' plan (“Food Supply Cost Reduction Action Plan” September 2006)?

[About the Committee]

• It is necessary to find new possibilities in the market, show a proper positive vision, and gain the understanding of citizens and consumers.
• Even though the market volume is decreasing, 70% still go through the market. The significance of the market is to be able to provide fresh, safe, and seasonal foods at any time.
• Even if the Yokohama market is to be relocated from its current location, there is no such large land. It is realistic to strengthen functions in the current market for 5 or 10 years. In addition, we aim to enhance the attractiveness of the product lineup and citizen needs.
• If you look only at the issues that are emerging now, the function is delayed, so you will try to enhance the function. Therefore, it is necessary to verify whether it will lead to the attractiveness of the market.
• The real intention of the city is that "the business situation of market officials is bad, but the city is also difficult." The market is absolutely necessary, but the fact that it is quite difficult for the city is at the beginning of this study meeting. The management challenge will be how to make the market better and how much you can invest in it.
• The software (management) aspect can be a major solution, so I would like to collect and organize necessary information. On the other hand, in terms of hardware (facility), we also want to set "food safety and security" as the starting point.