Breast cancer awareness in collaboration with TikTok.

In the “Medical Perspective” project implemented by Yokohama City, Yokohama City has concluded the first cooperation agreement with the short movie platform TikTok. Breast cancer awareness entitled "# chest Kyun Check" was implemented as the first initiative on September 29 in conjunction with "Breast Cancer Month" in October.
As a result of the aim of creating opportunities to convey messages from the child generation to their parents through dance and music, 1,090 videos were posted in about one month, and the total number of views was 94.5 million. In addition, the number of shares on other SNS is about three times larger than the average of TikTok other campaigns.