Pedestrian Bridge Naming Rights Business Q&A

As a general rule, we have selected items that do not plan to repair or fall bridges within the next five years at the start of the public offering, or those that can be nicknamed on the railing or main girder due to the structure of the pedestrian bridge.

As of April 1, 2019, there are a total of 325 bridges.

The nickname can be either the sponsor's company name (including stores, etc.) and product name and the company logo.
Slogan, Phone number, website address, etc. cannot be used.
In addition, about contents that had you suggest, we finally decide nickname name based on examination result or citizen opinion offer in naming rights introduction study meeting that Yokohama-shi establishes.

In pedestrian bridge naming rights business, we do not change indications such as guide maps which Yokohama-shi makes.
After the nickname is determined, the nickname will be displayed on the main girder and the railing (handrail) of the sponsor merit and announcing it on the Yokohama City website.
※The official name of the pedestrian bridge cannot be changed.

Except for political organizations, religious organizations, organizations where people in public office serve as officers, and regulated industries and businesses stipulated in Article 5 of the Yokohama City Advertising Standards, it is possible to corporations or organizations that wish to become sponsors.
Please note that individual applications are not allowed.
<Reference>
・Yokohama Advertisement Standards

It is possible.
Please propose a contract fee of 25,000 yen (tax included) or more per month for one pedestrian bridge in units of 1,000 yen.

The content of the proposal will be comprehensively examined based on the “Examination Items and Points of Examination” in the open call for participants essential points Attachment 2 at the naming rights introduction study meeting established by Yokohama City, and based on the results, determine the priority negotiating right holder. To do. We do not necessarily judge based on the proposed amount.
In addition, about proposal contents of preferential negotiating right holder decided above, we perform citizen opinions offer and finally decide contract partner if there is no problem.

As a general rule, the nickname is limited to one pedestrian bridge, but it may be possible to propose in consideration of the location and structure of the pedestrian bridge, convenience of pedestrians, etc., such as large scale and many branches.
If you have any questions, please contact us.

It is possible. The contract fee does not change even if both are marked.
In addition, depending on the structure of the pedestrian bridge, etc., either may not be displayed, so please check the list of target pedestrian bridges in advance.

The size and color of the text and logo, background color, marking location and specifications are specified.
Please refer to the application guidelines "Standards for Nickname Marking".