Naming rights business in road facilities

Last Updated April 15, 2024

In Yokohama City, we carry out naming rights business in road facilities for the purpose of securing road maintenance resources and providing places for local activities and social contribution to private corporate groups.

Notice

Currently, we have temporarily suspended the recruitment.

Introduction of naming rights business under implementation

Bay Quarter Walk (BAY QUARTER WALK)

Contract details

Contract partner: Yokohama Diamond Building Management Co., Ltd. (1-10, Kinkocho, Kanagawa-ku, Yokohama-shi)
Target facilities: Yokohama Station Port Said Humanitarian Bridge (from 2-34, Takashima, Nishi-ku, Yokohama-shi to 10, Kanako-cho, Kanagawa-ku)
Nickname of facility: Japanese notation "Bay Quarter Walk" and English notation "BAY QUARTER WALK"
Contract amount: 170,000 yen per month (excluding tax)
Contract period: From December 1, 2019 to March 31, 2025
Press release document on December 2, 2019 (PDF: 994KB)

※Currently, we are not recruiting bridge sponsors.

This is a photo of Yokohama Station Port Said Humanitarian Bridge.

Totsukana Tokyu Plaza Deck (Totsuka Station West Exit Pedestrian Bridge)

Contract details

Contract partner: Residential Association Tozuka West Exit Joint Building (16-1 Totsuka-cho, Totsuka-ku)
Target facilities: Totsuka Station West Exit Pedestrian Bridge (16-19, Totsuka-cho, Totsuka-ku)
Nickname of facility: Totsukana Tokyu Plaza Deck (Totsuka Station West Exit Pedestrian Bridge)
Marking of nickname name: Main girder and railing
Contract amount: 25,000 yen per month (tax included)
Contract period: From May 1, 2020 to March 31, 2025
Press Release on May 11, 2020 (PDF: 1,125KB)

This is a photo of Tokyu Plaza Deck (Totsuka Station West Exit Pedestrian Bridge). A plate with its name is displayed on the pedestrian bridge.

①Totsukana Deck (Totsuka West Exit Bus Center Pedestrian Bridge), 2 Sakuras Deck (Tozuka West Exit Bus Center Pedestrian Bridge)

Contract details

Contract partner: Residential Association Tozuka West Exit Joint Building (16-1 Totsuka-cho, Totsuka-ku)
Target facilities: Tozuka West Exit Bus Center Pedestrian Bridge (16-18, Tozuka-cho, Totsuka-ku)
Nickname of facility: 1 Totsukana Deck (Totsuka West Exit Bus Center Pedestrian Bridge), 2 Sakuras Deck (Tozuka West Exit Bus Center Pedestrian Bridge)
※In order to further improve the convenience of passengers and passers-by, nicknames are divided according to area.
Marking of nickname name: Main girder and columns, respectively
Contract amount: 25,000 yen per month (tax included)
Contract period: From May 1, 2020 to March 31, 2025
Press Release on May 11, 2020 (PDF: 1,125KB)

This is a photo of the naming rights of Tozuka West Exit Bus Center Pedestrian Bridge.

Tyes White Yokohama Dental Clinic Shinkoyasu Pedestrian Bridge

Contract details

Contract partner: Medical corporation Shoyukai (138-9, Oguchi-dori, Kanagawa-ku)
Target facilities: Shinkoyasu Pedestrian Bridge (Shinkoyasu 1-chome, Kanagawa-ku)
Nickname of facility: "Tes White Yokohama Dental Clinic Shinkoyasu Pedestrian Bridge"
Marking of nickname name: Main girder
Contract amount: 25,000 yen per month (tax included)
Contract period: From February 1, 2021 to March 31, 2025
Press release on February 3, 2021 (PDF: 840KB)

This is a photo of the naming rights of Tees White Yokohama Dental Clinic Shinkoyasu Pedestrian Bridge.

Marusan Skywalk (Nagatsuta Station North Exit Pedestrian Bridge)

Contract details

Contract partner: Marusan Giken Co., Ltd. (2-4-16, Tsuda, Midori-ku)
Target facilities: Nagatsuta Station North Exit Pedestrian Bridge (Tsuda 2-chome, Midori Ward)
Nickname of facility: "Marusan Skywalk (Nagatsuta Station North Exit Pedestrian Bridge)"
Marking of nickname name: Main girder
Contract amount: 25,000 yen per month (tax included)
Contract period: From April 1, 2021 to March 31, 2024
Press release on April 2, 2021 (PDF: 866KB)

This is a photo of Marusan Skywalk's Naming Rights.

Silver Ribbon Deck (Sakuragicho-sta. Pedestrian Bridge)

Contract details

Contract partner: SOCIAL NEXT (155-144, Shimo-Iida-cho, Izumi-ku)
Target facilities: Sakuragicho-sta. Pedestrian Bridge (1-chome, Sakuragicho, Naka-ku)
Nickname of facility: "Silver Ribbon Deck (Sakuragicho-sta. Pedestrian Bridge)"
Marking of nickname name: Main girder
Contract amount: 25,000 yen per month (tax included)
Contract period: From May 1, 2022 to March 31, 2027
Press release document on May 2, 2022 (PDF: 967KB)

This is a photo of the naming rights of the silver ribbon deck.

Honda Cars Yokohama Mitsuzawa Pedestrian Bridge

Contract details

Contract partner: Honda Cars Yokohama Co., Ltd. (82 Okazawa-machi, Hodogaya-ku, Japan)
Target facilities: Mitsuzawa Pedestrian Bridge (82, Okazawa-machi, Hodogaya-ku)
Nickname of facility: "Honda Cars Yokohama Mitsuzawa Pedestrian Bridge"
Marking of nickname name: Main girder and railing
Contract amount: 25,000 yen per month (tax included)
Contract period: From May 1, 2023 to March 31, 2028
Press release document on May 2, 2023 (PDF: 1,315KB)

Photograph of naming rights of Honda Cars Yokohama Mitsuzawa Pedestrian Bridge

In order to open PDF files, you may need a separate PDF reader.
If you do not have it, you can download it free of charge from Adobe.
To download Adobe Acrobat Reader DC