2020 "PR for fire prevention from New Year's Day with New Year's cards !! 」

In cooperation with Japan Post Co., Ltd. and sponsoring companies, efforts to promote fire prevention by delivering "New Year's postcard for news of fire prevention" utilizing "New Year's postcard of fire prevention" utilizing "New Year's Town Mail (* 1)" to hold.
In addition, this initiative recruited the design and production of fire prevention campaign posters at the theme-type co-creation front, and students of the Iwasaki Gakuen Yokohama Digital Arts College, who proposed a design that also considers the use of postcard size. We had you make and worked on in industry-government-academia collaboration.
(Both postcards and posters, the creator's school name and name are printed.)

This is a service of Japan Post Co., Ltd. that delivers New Year's cards with addresses omitted, along with other New Year's cards to households and offices where New Year's cards are delivered on the New Year's Day in the designated area.
In this initiative, expenses such as printing costs and postcard fees will be borne by the sponsoring companies who have agreed with the project, and will be delivered by the post office, so there is no cost burden for Yokohama City.

Since November 2014, Fire Bureau has been recruiting public-private partnerships with the theme of "Public Relations Blanding" Yokohama Fire Department and raising awareness of disaster prevention and reduce disaster damage awareness" at the "Theme-type Co-creation Front (*2)."
And since 2016, Japan Post Co., Ltd. made a proposal for fire prevention awareness in cooperation with the authorities using New Year's Town Mail.

In order for the government and the private sector to promote dialogue with each other, and to work on creating new business opportunities and solving social issues, there is a consultation and proposal window `` Co-creation Front '' established by Yokohama City. We present problem from and recruit proposal, idea of public-private partnership and cooperation company.

・The recruitment of sponsor companies was conducted by Japan Post Co., Ltd. from October 1 to November 30, 2020.
・On January 1, 2021, "New Year's Postcard for Fire Prevention" will be delivered to citizens in the area where the sponsoring company wishes.