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- 2015 "Local T-shirt production !!" 」
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2015 "Local T-shirt production !!" 」
Fire Bureau Laundry
Last Updated March 14, 2019
Collaboration Realization! PR of Yokohama firefighting by local T-shirt production‼
KS Planning Co., Ltd. (Planning, manufactures and sells children's clothing and unisex casual clothing mainly in Japan under a brand called "Laundry". "Laundry" and City of Yokohama, Fire Bureau collaborate to produce local T-shirts!
Utilizing ideas that we have each other, we will work on regional revitalization, PR of Yokohama firefighting, and enlightenment of disaster prevention awareness.
Fire Bureau's comment
Now that various disasters are taking place, I felt that I would like citizens to know more about disaster prevention and take action.
To that end, "Yokohama Fire" aims to be more familiar and familiar to citizens, and we have come to realize T-shirt production that can promote "Yokohama Fire".
Laundry's comment
The city of Yokohama is a land with a connection that has been set up for many years.
In order for customers living in Yokohama and visiting Yokohama to learn more about Laundry, we collaborated with City of Yokohama, Fire Bureau to treat Laundry's desire to help revitalize the community.
History of Public-Private Partnership
Since November 2014, Fire Bureau has been recruiting proposals for public-private partnerships and business partners under the theme of "Public Relations Blanding in Fire Bureau and citizens' awareness of disaster prevention."
In February 2015, KS Planning Co., Ltd. received a proposal for a T-shirt production project in cooperation with the authorities.
The production of T-shirts based on Fire Bureau, Motoichi, is based on the recruitment theme that promotes the authorities as close to the citizens through T-shirts as everyday clothes, and to raise awareness of disaster prevention and reduce disaster damage awareness for a wide range of ages. This led to this public-private partnership.
Product information
Materials
100% cotton
Color
White, navy, orange (three colors)
※Navy and orange (2 colors) for children
Size
Unisex for adults: SS、S、M、L
Children's unisex: SS、S、M、L
Sales start date
From Friday, July 17, 2015
Sales location
Laundry 2 stores in Yokohama (Yokohama Joey Nas Store, MARK IS Minatomirai store)
For inquiries to this page
Fire Bureau Planning Division, General Affairs Department
Phone: 045-334-6401
Phone: 045-334-6401
Fax: 045-334-6517
Email address: sy-kikaku@city.yokohama.jp
Page ID: 379-293-294