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2024 Yokohama City Website Top Page Banner Ad Recruitment Guide

Last update date April 2, 2024

1 Application Guidelines

(1) Posted page

Yokohama City Website Top Page
https://translate-en.city.yokohama.lg.jp/
※Along with the renewal of the Yokohama City website scheduled for the end of March 2024, the design of the top page is also scheduled to be changed.

(2) Number of accesses

Average approx. 840,000 per month
※Average number of page views per month from January 2023 to December 2023.
※This data is for reference only and does not guarantee the number of monthly accesses.

(3) Number of advertising space

12 frames

(4) Advertising Fees

60,000 yen (1 frame, monthly, tax included)
※Advertising fees include advertising agency fees.

(5) Application Conditions

In addition to advertising agencies, advertisers themselves can also apply.

(6) Posting period

From April 2024 to March 2025
※Applications can be made on a monthly basis for two or more consecutive months.
※If the advertising switching date falls on a holiday, the number of days will increase or decrease.
Detailed schedules are as follows.

Posting period

MON

Posting start datePosting end date
AprilMonday, April 1, 2024Tuesday, April 30, 2024
MayWednesday, May 1, 2024Sunday, June 2, 2024
JuneMonday, June 3, 2024Sunday, June 30, 2024
JulyMonday, July 1, 2024Wednesday, July 31, 2024
August

Thursday, August 1, 2024

Sunday, September 1, 2024
SeptemberMonday, September 2, 2024Monday, September 30, 2024
OctoberTuesday, October 1, 2024Thursday, October 31, 2024
NovemberFriday, November 1, 2024Sunday, December 1, 2024
DecemberMonday, December 2, 2024Sunday, January 5, 2025
JanuaryMonday, January 6, 2025Sunday, February 2, 2025
FebruaryMonday, February 3, 2025Sunday, March 2, 2025
MarchMonday, March 3, 2025Monday, March 31, 2025

(7) Recruitment start date

Thursday, February 1, 2024

(8)Application period

Recruitment at any time (Please apply by the 20th of the month before the desired publication start month.)
※ If the 20th of the previous month is a holiday or a holiday, please apply by the next open agency day.

(9) Determination method

First-come, first-served basis
※Tighten on a daily basis. Applications received on the same day will be treated as the same order.
※If there is an application that exceeds the number of vacant slots within the same day, Yokohama City will draw a lottery and decide.
※The same day shall be treated with Hours. (Applications received after 5:15 pm will be in the same order as the application received by 5:15 pm on the next open agency day.)

2 Flow from application to publication

  1. Please download the Advertisement Application Form. (Either of the following)
    Advertisement Application Form (for Word)
    Advertisement Application Form (for PDF)
  2. Please fill in the required items and send it to the Public Relations Division of Policy Management. You can bring, mail, e-mail or fax.
    ※For more information, please refer to "6 Applications/Contact Us".
  3. [Approximately 7 to 10 days after application] Yokohama City will send you a notification of selection (or non-selection) notification.
  4. Upon receipt of the selection notice, please attach your name seal and income stamp to the application address in 2.
    In addition, this consent form and the Yokohama City WEB Page Advertisement Standard Agreement will be replaced by the contract.
  5. [1 week before the start of posting] Please submit a banner manuscript.
  6. Please pay the advertising fee in the delivery letter of advice sent from Yokohama City.
  7. [Posting Start Date] Please make sure that it is posted on the web page.
    (However, the work time will be until 11:00 am on the posting date.)

3 Advertisements that cannot be placed

Advertisements cannot be placed in the following cases. (Excerpts and summaries from each regulation)
Specifically, please see Yokohama-shi insertion summary and Yokohama-shi insertion standard.

  • Anything that may violate public order and morals
  • Politically
  • Those of religiousness
  • Customs business and similar to customs business
  • Tobacco
  • Gambling
  • Industry and businesses that cause social problems
  • Facilities that perform similar medical activities that are not stipulated by law (manipulative clinic, chiropractic, esthetics, etc.)
  • Person who is behind with city taxes
  • Those who have received administrative guidance and have not been improved

Advertisements that cannot be placed

  • Medical, dentistry, midwifery, hospital, clinics, midwifery center, various practitioners (Anma massage shiatsu, beam, kyu, judo reduction), pharmacy, pharmacy, pharmaceuticals, cosmetics, medical devices, regenerative medicine products, health foods, special use foods, etc.

4 Banner advertisement image standard

Banner advertisement image standard
Size 60 pixels long x 120 pixels wide
Format GIF (animation not allowed, Transmission GIF), JPEG, PNG
Data Capacity Within 5KB
Others Slicing (divided) is not possible.
Set the company name as the alt attribute. → "Advertisement: Business Name"
The contrast ratio (bright and dark difference) between the character color and the background color of the banner design should be at least 4.5: 1.

A sample of banner ad image
(Sample of size)

※It is the same as the Yokohama City Banner Advertising Standard.
※Please make an image by yourself. (Complete data submission)
※When creating images, please comply with the Yokohama City Web Page Banner Advertising Expression Guidelines.
※Please note that advertising content and design may be requested to be modified.

5 Related Regulations

Before applying, be sure to check the list of advertising-related regulations.

6 Applications/Inquiry

Yokohama City Policy Management Bureau Public Relations Section
〒231-0005 6-50-10, Honcho, Naka-ku, Yokohama-shi
TEL: 045-671-2349
FAX: 045-661-2351
e-mail: ss-web@city.yokohama.jp

For inquiries to this page

Public Relations Section, City Promotion Office, Policy Management Bureau

Phone: 045-671-2349

Phone: 045-671-2349

Fax: 045-661-2351

Email address: ss-web@city.yokohama.jp

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Page ID: 910-950-748

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