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History of "Hamako no The Water"

Introducing the history from the birth of 2003 to 2022!

Last update date April 26, 2024

History of "Hamako no The Water"

History of "Hamako no The Water"
Years and years	Main Events
October, 2003	・The birth of "Hamako-san" ・Started using part of the proceeds to fund the activities of volunteers who maintain the Doshi Water Source Forest.
June, 2004	・An English notation was added to the label from the perspective of city sales
April, 2005	・Started sales of 2-liter bottles ・Yokohama 001 certified as a merchandise
May, 2005	・Started sales at vending machines
October, 2005	・Label renewed ・Sales started at some Seven-Eleven stores.
2006	・Started donating a portion of the proceeds to “Water Hometown Hajime Mori Kin”
May, 2007	・Released the 150th anniversary label of Yokohama Port Opening ・Official Water Declaration of Yokohama
July, 2007	・Provided 6,912 bottles to affected areas caused by the Niigata Chuetsu Offshore Earthquake
November, 2007	・Started sales of 280ml bottles
March, 2008	・Sales of FOR Africa Campaign Bottle was sold in line with the 4th Tokyo International Conference on African Development (3 months from March 20). ・A portion of the proceeds will be donated to Africa through the United Nations World Food Programme and the Japan International Cooperation Agency (JICA) (hereinafter referred to as the start of support for Africa).
June, 2008	・Providing 11,520 bottles to the affected areas of the Sichuan Earthquake (China)
September, 2008	・The total number of units sold is 5 million units.
March, 2009	・Sales in a single year totaled 2.34 million units
May, 2009	・Eco-friendly biomass plastic is used in 500ml label
December, 2009	・The name was changed to "Hamako no The Water". ・Redesigned logo and label design
October, 2010	・Used for city PR at Haneda Airport Internationalization Events ・Manufactures original bottles of Bridgestone Co., Ltd., a participating company in the W-eco project W-ecop
November, 2010	・Supporting APEC Yokohama (Carbon offset 616 tons-CO2 generated by holding a conference by utilizing a portion of the proceeds from the sales proceeds)
March, 2011	・23,040 bottles were provided to Koriyama City, Fukushima Prefecture in the affected areas after the Great East Japan Earthquake.
September, 2011	・donation donated 1.07 million yen to the Japanese Red Cross Society as a result of the Great East Japan Earthquake ・Manufacture and sales of 280ml due to lower demand
January, 2012	・A limited number of “9 liters per person set” as a campaign to promote disaster prevention stockpiling, and 5,500 boxes sold out in one month
May, 2012	・Sales of 3,000 boxes of "9 liters per person set"
October, 2012	・Manufacturing TICADV Support Bottle for the 5th Tokyo International Conference on African Development (June 2013). ・“Yokohama FOR Africa” campaign (until the end of June 2013)
June, 2013	・Use in all proceedings of the 5th Tokyo International Conference on African Development ・JPY 848,088 yen from a portion of proceeds to support Africa. ・Partial renewal of the 500ml label (decided to continue supporting Africa using part of the proceeds from the 5th Tokyo International Conference on African Development, and FOR AFRICA was added to the design).
July, 2013	・Place it in the guest room refrigerator on a cruise of Asuka II, Japan's largest cruise ship, Asuka II, and promote water source PR in cooperation with Asuka II. "Hamako no The Water" is loaded into "Asuka II" (tvk Communications YouTube channel) (external site)
January, 2014	・We have organized several manufacturing purposes to promote the importance of water source conservation.
March, 2014	・Utilization at venues of the Intergovernmental Panel on Climate Change (IPCC)
April, 2014	・Manufactures of original bottles of GT Association Co., Ltd., a participating company.
September, 2014	・Provision of 23,040 bottles to affected areas for the landslide disaster in Hiroshima City
July, 2015	・Manufacture of "Shibaguchi Konomi no Tasty Water" in collaboration with Yokohama Seaside Line Co., Ltd.
September, 2015	・Provision of 23,040 bottles to affected areas, a flood disaster in Joso City
January, 2016	・Abolition of sales acceptance and delivery at the Regional Service Center (current water supply office) ・Manufacturing a bottle with City of Yokohama, Fire Bureau Co., Ltd.
April, 2016	・Finished production of 500ml biomass plastic label
June, 2016	・The 50th Annual Meeting of the Asian Development Bank (held in Yokohama) Manufacture of bottles
July, 2016	・Manufacturing collaboration bottle with Yokohama Red Brick Co., Ltd.
September, 2016	・Iwaizumi-cho, Iwate Prefecture Provides 21,744 bottles to affected areas affected by Typhoon Flood Damage
September, 2017	・Manufacture of Pink Ribbon Bottle, a collaboration bottle with Kanagawa, to convey the importance of early detection and treatment of breast cancer.
January, 2018	・Manufacture of Hokuseisen Bottle, a collaboration bottle between Tokyo Metropolitan Expressway Co., Ltd. and City of Yokohama, Road and Highway Bureau
March, 2018	・End of production of 2L bottles
June, 2018	・Manufacturing TICAD7 bottles to coincide with the 7th Tokyo International Conference on African Development (August 2019).
September, 2019	・Provided 9,048 bottles to affected areas in Boso Peninsula, Chiba Prefecture
November, 2019	・Launched online order acceptance using the electronic application system in Yokohama (ended March 2022)
May, 2020	・Providing 12,240 bottles to City University Hospital with support for COVID-19 infection patients
December, 2021	・Decided to terminate business due to environmental issues ・Final manufacturing
August, 2022	・Sales of “Hamako no The Water” sales ・We sold approximately 23 million copies in 20 years. Thank you very much for your patronage.