Promotional initiatives

"Unused Fish" in school lunch in February 2022 ※school lunch will be implemented at all 340 schools, including Municipal Elementary Schools.
At the same time, videos produced by the market will help them deepen their understanding of unused fish and the current state of the fishing industry.
※Unused fish are fish that are turned into non-edible or evaluated only at low value due to reasons such as uneven fish body size in the distribution process of marine products, or the catch is small and the lot is not stopped.

■Title: "Let's think about wasteful fish - let's think about wastefulness."
■Time: About 8 minutes
■Contents: Interviews with market officials and school dietitiansschool lunch

※We link to YouTube of Yokohama Fish Market Wholesale Cooperative for viewing.

Please click [enlarged version] (PDF: 194KB) for press release document enlarged version.

At the Yokohama City Central Wholesale Market, from 8:00 am to 10:00 am on the first and third Saturday of every month, various events for interaction with the general public as an initiative to spread fish food. doing. The main events include “market exploration” and “tuna dismantling show” to explore facilities in the market that you can not usually see.

Wholesalers, wholesalers, and related businesses of the home marine products department hold cooking classes on an irregular basis to promote the spread and consumption of fish food. In addition to wearing basic fish methods, specialists provide cooking guidance.

Professionals working in the market go to elementary schools and conduct food education classes in fisheries and fruits and vegetables, where professionals working in the market go to elementary schools to talk about the role of the market, the site of distribution, and the importance and enjoyment of food.

Register restaurants, retail stores, and mass retailers that purchase from Yokohama City Central Wholesale Market are registered as "Yokohama Market Direct Delivery Stores".
In addition to introducing registered stores on the website, posters and stickers are posted at registered stores, so please drop in.