Reduction of food loss using nudges

"Nadge," one of the behavioral economics, is a method that encourages people to change their behavior through a small amount of tricks.
In recent years, it has been used in various fields, such as health and medical care, education, and marketing, in order to motivate people to choose desirable behaviors.
For example,
・By conducting a campaign to print fortunes on the back of plastic bottle labels, the labels should be removed.
・Reduce littering by turning ashtrays into ballot boxes
There are cases like this.

In order to reduce food loss at restaurants, we have collected nudges that can be used in stores.
Let's reduce food loss and aim for cost reduction!

According to a survey, more than half of the food loss generated from the restaurant industry, so-called restaurants, is "leftover food."
In this project, we conducted a demonstration experiment to see if we could reduce leftovers at restaurants by encouraging actions such as ordering the right amount (do not ask too much) and eating (do not leave leftovers).

Based on a partnership agreement with zetton Co., Ltd., demonstration experiments were conducted at the following two stores from September to December 2021.

◆Aloha Table Coret Male Minato Mirai

◆10, Yamate Pavilion

The outline of the demonstration experiment is summarized in a video focusing on interviews with store staff.
[Let's reduce food loss through initiatives that utilize nudges]

The outline, analysis, and results of the survey are summarized in the report. (prepared in March 2022)
You can download it from the bottom.