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Yokohama Food and Agriculture Forum

Final update date: February 26, 2021

Since 2013, we have been conducting a “Yokohama Food and Agriculture Forum” to announce and exchange information on the relationship between food and agriculture in Motoichi and the potential and direction of new “agriculture”.
Producers, businesses, and consumers who are actively promoting local production for local consumption in Yokohama will gather, learn and think, which will lead to further enhancement of the "farm platform".

The 8th Yokohama Food and Agriculture Forum 2021                             We carried out "new approach of Yokohama farm x restaurant-Yokohama local production for local consumption support shop"!

1. Date: February 3, 2021
2. Place: Yokohama City Hall 1F Citizen Collaboration Promotion Center
3. Participants: 21 people (breakdown: 4 Hamafudo Concierge, 5 producers, 7 local production for local consumption support shops, 5 other businesses)
<Case Introduction>
   1. Introduction of Yokohama local production for local consumption support shop full of ingenuity
     Naoki Tsubaki, Representative of Yokohama Greenpeace Co., Ltd.
     Yokohama Aoba Wheat Project Vecal Cafe Cope Owner Makoto Okuyama
   2. Introduction of vibrant initiatives by newly entering agriculture
     Moriaki Sakata (Representative of the Yokohama Hamabeji Mate Project) x Yoshimi Koide (cooking researcher)
Group work
  How do you re-recognize the value of local production for local consumption and its value through group work with the theme of thinking about the value of local production for local consumption and how to convey it? Implementation to get hints
   1. Recognition of the appeal of local production for local consumption
   2. Group work and exchange
    Q1. Let's consider the value and appeal of core fans
    Q2. How do you get such people to know the value and charm of local production for local consumption?
       "I want to do something for Yokohama, but I don't know what I can do."
       "My hobby is to eat and go to a shop in Yokohama," but "I want to avoid poaching."
   3.Share sharing
<Q1 keyword>

  • Fresh, safe and secure, food mileage, events, three-way, health, happiness, fun, personal soil, local contribution

<Q2 Main Opinion>

  • Create an app that shows where you can experience local production for local consumption and where you can eat.
  • Local shops devise recipes and appeal to local products.
  • Events such as tomato festivals and komatsuna festivals, and collaboration events with local restaurants
  • Promote the value of local production for local consumption using media such as SNS and blogs.
  • Because the distance is short, you can see each other's faces, so create a culture that supports each other.

(Questionnaire)

  • I learned a lot of ideas I couldn't think of myself and it was helpful.
  • It was exciting to hear the efforts of local people working hard in the area.
  • I thought it was good for restaurants to change not only eating and drinking but also new initiatives, new customers, connections, and ideas.
  • I enjoyed interacting with people I couldn't get to know easily.
  • Move to solve the problems in Yokohama by connecting.
  • Participants' worries were common.
  • It was good to be able to hear the current situation of raw restaurants.

Forum Photo 1

Forum 2

Forum 3

Forum Photo 4

Forum Photo 5

Forum Photo 6

Past Performance
Theme
  1. Date
  2. Holding place
  3. Number of visitors
Overview

The first "Let's sow seeds from Yokohama Farm to the future"

  1. February 26, 2014
  2. Yokohama Port Opening Memorial Hall
  3. Approximately 330 people
  • Lecturer
    • The past, present and future of agriculture connected by "mirai" x "agriculture" seeds: Taneto Farm Co., Ltd. Izumi Kawai
    • "Town" x "Agriculture" Agriculture as a new tourism resource in the city: Masako Shimada, NPO Yokohama City Guide Association
    • "Design" x "Agriculture" Agriculture and Design: graphic designer Kenzo Nakagawa
  • Exhibition and case studies
    Introducing seven cases that are already operating as a new local production and local consumption business model, and introducing products of agricultural and livestock products produced in the city born through public-private partnerships.

The second "About the possibility of" agriculture "and" local production for local consumption "for the future of Yokohama"

  1. February 4, 2015
  2. Yokohama Creation City Center
  3. about 150 people
  • Keynote speech
    "10 Tips for You to Brighten the Region": NOSIGNER Co., Ltd. Representative Director Eisuke Tachikawa
  • talk session
  • Exchange meeting

The third "Development of Yokohama Farm from New Local Production for Local Consumption Business"

  1. February 9, 2016
  2. Yokohama Port Opening Memorial Hall
  3. Approximately 80 people

  • Case study
    • About Urban Marche "Yokohama Kitanaka Marche": Mr. Takaaki Maruyama, President of Daikanyama Works Co., Ltd.
    • Construction and development of a new distribution system, SEND: Planet Table Co., Ltd. CEO Shin Kikuchi
    • About exchange between producer and restaurant in cooperation with city: Mr. Shigeru Imahira, Chairman of the NPO Yokohama Gas Tronomi Council
  • talk session
  • Exchange meeting

The fourth "How to convey the appeal of agriculture and vegetables in Yokohama"
(Local production for local consumption step-up course)

  1. February 14, 2017
  2. Yokohama Port Opening Memorial Hall
  3. about 30 people
  • Lecture
    • Kanagawa Eat Communication Representative Tokuaki Akagi (How to make sentences)
    • Mr. Toshie Nitta in charge of photography (how to take pictures)
  • Group work
  • Presentation and discussion meeting

The 5th "Local Production for Local Consumption x Construction Site Local Production for Local Consumption Bento Ideason"

  1. March 20, 2018
  2. YCC Yokohama Creation City Center
  3. about 50 people

  • Lecture
    • About construction site in Yokohama-shi: Toru Shimizu, General Manager of the Yokohama Branch of Takenaka Corporation
    • About example of lunch (product) development of local production for local consumption: Naoki Tsubaki, Representative Director of Yokohama Greenpeace Co., Ltd.
  • Group work
  • Announcement

The 6th "Yokohama Farm x Souvenir-Aiming for a New Yokohama Specialty-"

  1. February 23, 2019
  2. Art Forum Azamino
  3. Approximately 40 people
  • trade fair
  • Lecture
    How to attract "chosen" products to learn from popular products to order: Small and medium-sized business consultant, first-class sales person Makazu Oguchi
  • Group work
Seventh "Let's Expand!" Local Production for Local Consumption @ Yokohama Farm
We will hold lectures and panel discussions. "

     

  1. January 21, 2020
  2. Konan Ward Office
  3. about 50 people
  • Lecture 1 "Why local production for local consumption? "About the effect of local production for local consumption."                       Reiko Matsubaguchi, Professor, Faculty of Education, Yokohama National University
  • Lecture 2 "Connecting local production and local consumption of Yokohama with information"                                 Madoka Kitahara, Chairman of the Nonprofit Organization Morinooto
  • Introduction of local production for local consumption and panel discussion                             moderator :Reiko Matsubaguchi                                           panelist :Madoka Kitahara                                           Naoki Tsubaki, Representative Director of Yokohama Greenpeace Co., Ltd.                               Kiyogo Kurihara, Vice President of Yokohama City Resource Recycling Cooperative                                          Akihiro Shibuya, Chief of Agriculture Promotion Section, City of Yokohama, Environmental Planning Bureau Akihiro Shibuya
  • Direct sales of agricultural products produced in the city!    

Inquiries to this page

Environmental Planning Bureau Agricultural Administration Department Agriculture Promotion

Telephone: 045-671-2637

Telephone: 045-671-2637

Fax: 045-664-4425

Email address: [email protected]

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Page ID: 339-031-428

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