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Naming rights
Last update date April 1, 2024
Naming rights are based on contracts between the city and private organizations, etc., instead of giving nicknames to facilities in the city.
This is a method that contributes to the sustainable operation of the facility by obtaining the price from the relevant organization.
About consideration that city got by naming rights, we will basically use for operation, management of facility basically.
About naming rights of Yokohama-shi
In Yokohama City, naming rights will be promoted as an approach that will beneficial for Yokohama City, sponsors, and citizens, and will lead to regional revitalization.
Specifically, it will be introduced for the following purposes.
(1) In a difficult financial situation, we will operate sustainable facilities by securing stable financial resources.
(2) By utilizing private resources and know-how, we plan to enhance the attractiveness of facilities and revitalize the area.
Regarding the introduction of naming rights
Facility-specific recruitment type: When recruiting sponsors for facilities selected by the city
Proposal proposal type: When soliciting proposals from groups, etc.
Assuming the above two cases, we will implement them based on the guidelines for introducing Yokohama naming rights.
Guidelines for Introduction of Yokohama naming rights
Yokohama City has established the "Guidelines for the introduction of naming rights in Yokohama City" in order to smoothly promote the introduction of naming rights. This section stipulates the target facilities, the contents of proposals, examinations, and procedures for introducing opinions, etc. are stipulated.
<Main Characteristics>
・It is intended for a wide range of public facilities.
※Excluding some facilities: Government buildings such as city halls and ward offices, schools, and museums with many donors
・There are two methods for recruiting sponsors. (Facility-specific recruitment type, proposal recruitment type)
・At the time of introduction, we will listen to opinions from related parties and citizens.
⇒ As for the guidelines text, please see "Guidelines (PDF: 347KB) about Yokohama naming rights introduction".
| Recruitment status | Application period | Application Guidelines | Application form |
|---|---|---|---|
| Under recruitment | Full year | Yokohama City Pedestrian Bridge Naming Rights |
| Name of the facility | Official name | Period | Recruitment, etc. | Consideration |
|---|---|---|---|---|
| Nissan Stadium | Yokohama International Stadium | R3.3.1～R8.2.28 | Based on the guidelines (PDF: 346KB), open call for participants by facility specific recruitment type | From R3 to 5 years: 100 million yen (annual amount) |
| Nippatsu Mitsuzawa Ballpark | Mitsuzawa Park Ballpark | R3.3.1～R8.2.28 | Open call for participants by facility specific recruitment type (before the guidelines (PDF: 347KB)) | 40 million yen (annual amount) |
| Hamagin Children's Space Science Museum | Yokohama Children's Science Museum | H31.4.1～R6.3.31 | Open call for participants by facility specific recruitment type (before the guidelines (PDF: 347KB)) | 17 million yen (annual amount) |
| Matano Park, Yokohama Pharmaceutical University Stadium | Matano Park Baseball Stadium | R1.8.1～R11.7.31 | Based on the guidelines (PDF: 346KB), open call for participants by proposal type | 10 million yen (annual amount) |
| Bayquar walk | Port Said Humanitarian Bridge | R1.12.1～R7.3.31 | Based on the guidelines (PDF: 346KB), open call for participants by proposal type | 2.24 million yen (annual amount) |
| De amenity lavatory of Shin-Yokohama Station Toilet Diagnosis Doctor | Shin-Yokohama Station North Exit Public Toilet | R2.10.20～R7.10.19 | Based on the guidelines (PDF: 346KB), open call for participants by proposal type | Provision of services, etc. (equivalent to approx. 4 million yen per 5 years) |
| Cup noodle museum park | Shinko Park | R4.8.1～R14.7.31 | Based on the guidelines (PDF: 346KB), open call for participants by proposal type | 5 million yen (annual amount) |
| Hamayaku Farm | Fukaya-cho Fureai Park | H28.4.1～R8.3.31 | Based on the guidelines (PDF: 159KB), open call for proposals | 3.6 million yen (annual amount) |
| Totsukana Tokyu Plaza Deck | Totsuka Station West Exit Pedestrian Bridge | R2.5.1～R7.3.31 | Based on the guidelines (PDF: 346KB), open call for participants by facility specific recruitment type | 300,000 yen (annual amount) |
| Totsukana deck, Sakuras deck | Tozuka West Exit Bus Center Pedestrian Bridge | R2.5.1～R7.3.31 | Based on the guidelines (PDF: 346KB), open call for participants by facility specific recruitment type | 300,000 yen (annual amount) |
| Tyes White Yokohama Dental Clinic Shinkoyasu Pedestrian Bridge | Shinkoyasu Pedestrian Bridge | R3.2.1～R7.3.31 | Based on the guidelines (PDF: 346KB), open call for participants by facility specific recruitment type | 300,000 yen (annual amount) |
| Marusan Skywalk | Nagatsuta Station North Exit Pedestrian Bridge | R3.4.1～R6.3.31 | Based on the guidelines (PDF: 346KB), open call for participants by facility specific recruitment type | 300,000 yen (annual amount) |
| Silver ribbon deck | Sakuragicho-sta. Pedestrian Bridge | R4.5.1～R9.3.31 | Based on the guidelines (PDF: 346KB), open call for participants by facility specific recruitment type | 300,000 yen (annual amount) |
| Honda Cars Yokohama Mitsuzawa Pedestrian Bridge | Mitsuzawa Pedestrian Bridge | R5.5.1～R10.3.31 | Based on the guidelines (PDF: 347KB), open call for participants by facility specific recruitment type | 300,000 yen (annual amount) |
| Bosch Hall (English: Bosch Hall) | Yokohama City Tsuzuki Ward Cultural Center | R7.1.1～R17.3.31 | Based on the guidelines (PDF: 347KB), open call for participants by facility specific recruitment type | 11 million yen (annual amount) |
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For inquiries to this page
In charge of naming rights section, Corporate Strategy Department, Policy Management Bureau
Phone: 045-671-4809
Phone: 045-671-4809
Fax: 045-663-4613
Email address: ss-koukoku@city.yokohama.jp
Page ID: 971-022-884
