[Finished] Sounding-type market research on Yokohama naming rights business

In Yokohama-shi, we introduced naming rights (facility naming right) for the first time in 2005, but it becomes merit for each of Motoichi, sponsor companies and citizens and contribute to regional revitalization We are studying ways to promote further introduction so that we can do it. This time, we conducted a "Sounding-type market survey" to widely listen to free and feasible utilization ideas through "dialogue" with businesses about the possibility of introducing naming rights to Motoichi public facilities, etc. Please join us as a reference for considering promoting future introduction, so please join us.

Last update date April 26, 2024

Sounding-type market research

Results of Dialogue (announced in April 2024)

As we carried out dialogue from Tuesday, March 12, 2024 to Friday, March 15, we announce result.

Sounding Survey Results (PDF: 390KB)

Dialogue

Dialogue and how to apply for dialogue (Please be sure to check the guidelines for details.)
Dialogue Period	From Monday, March 11, 2024 to Friday, March 15, 2024
Dialogue location	Yokohama City Hall Conference Room
Target person	Businesses or advertising agencies with intentions and interests to become sponsors of the city naming rights business (It does not matter businesses in the city or outside the city, but individuals are not eligible.)
Dialogue method	Direct dialogue, etc. (If you would like to have an online dialogue, please let us know at the time of application.)
Application	Fill out required items on the “(Form 1) Entry Sheet (Excel: 22KB)” and send it by e-mail to the Naming Rights Section, Policy Bureau Finance Promotion Section. Application: ss-koukoku@city.yokohama.jp Please make the subject "[Dialogue Participation Application] Yokohama City Naming Rights Sounding Survey". Application period: From 14:00 on Friday, February 16, 2024 to 17:00 on Wednesday, March 6, 2024 ※As soon as you apply, we will inform you of the date and time.
Submission of hearing sheet	Fill out required items in "(Form 2) Preliminary Hearing Sheet (word: 34KB)" and send it by e-mail to the Naming Rights Section, Policy Bureau Financial Resources Security Promotion Section. In addition, please write "[advance presentation] Yokohama-shi naming rights sounding investigation" in the head of the subject. 　　Address to submit E-mail: ss-koukoku@city.yokohama.jp 　　B. Submission deadline Wednesday, March 6, 2024 17:00

Details of the dialogue (Please be sure to check the guidelines for details.)
Content of dialogue (both a, b, or one)	Oh, Motoichi naming rights system in general B. Individual target facilities (14 types, 168 facilities), etc. (Refer to “3 (4) Overview of Individual Target Facilities”)

Outline of individual target facilities

Outline of individual target facilities
No.	Facility name (facility classification)	Facility Overview	Facility Affairs Section Contact Information
１	Yokohama-bijutsukan Office (PDF: 380KB) (Cultural facilities) [2 facilities] ※Some of the museums are eligible.	[Target facilities] ①Gallery 9: A free exhibition room facing Grand Mall Park Bijutsuno-hiroba. It is made of glass and can be viewed from outside. ②Grand Gallery: This is a symbol of Yokohama-bijutsukan, consisting of a spacious atrium entrance and a staircase-shaped exhibition space on the left and right.	Lively Sports Culture Bureau Cultural Promotion Division 045-671-3714
２	Municipal pools (Konan Pool, etc.) (PDF: 622KB) (Sports Facilities) [4 facilities]	Indoor and outdoor (partly only) pool facilities in the city [Target facilities] Konan Pool (PDF: 316KB), Hodogaya pool (PDF: 361KB), Asahi pool (PDF: 265KB), Tsuzuki pool (PDF: 274KB)	Lively Sports Culture Bureau Sports Promotion Section 045-671-3288
３	Takigashira Hall (PDF: 284KB) (Sports Facilities)	Cultural and sports facilities equipped with a gym room, martial arts hall, training room, hall, meeting room, etc.	Lively Sports Culture Bureau Sports Promotion Section 045-671-3288
４	Tsurumi River Rowing Center (PDF: 330KB) (Sports Facilities)	A rowing yard created to contribute to the creation of healthy physical fitness for citizens and the promotion of citizen sports as a citizen-use facility familiar with water. You can enjoy boating and canoeing on the Tsurumi River.	Lively Sports Culture Bureau Sports Promotion Section 045-671-3288
５	Yokohama City Sports Medical Science Center (PDF: 323KB) (Sports Facilities)	It is equipped with a clinic (clinics) for Internal medicine, Orthopaedic surgery, Rehabilitation and various tests, exercise facilities such as an arena (gymnasium), training room and a 25m indoor pool, and training facilities such as training rooms and conference rooms.	Health and Social Welfare Bureau Health Promotion Section General Manager 045-671-2451
６	Shin-Yokohama Park Basketball Plaza (PDF: 330KB) (Sports Facilities)	Free basketball square in Shin-Yokohama Park.	Environmental Planning Bureau Parks and Green Space Management Division 045-671-2642
７	Gender Equality Center Yokohama (PDF: 246KB) (Citizen use facilities)	As a base facility to promote gender equality, we provide consultation on worries about life and work, lectures on women's life planning and employment support, and lectures on mental and physical health. In addition to collecting and renting books on gender equality, it also has a hall, living workshop, Japanese-style room, fitness room, music room, multipurpose studio, etc., and are used by citizens.	Policy Bureau Gender Equality Promotion Section 045-671-2017
８	Yokohama Hometown Village General Information Center (PDF: 588KB) (Citizen use facilities) [2 facilities]	A base facility for further revitalizing local agriculture by providing local guidance to citizens visiting the hometown village, introducing the village's agriculture, nature, and rural culture, and interacting with urban and rural areas. Hall gallery, exhibition corner Training room Facilities such as agricultural processing room and cooking training room. [Target facilities] Teraya oldness and village "Shiki no Ie" (PDF: 385KB), Maioka oldness and village "rainbow house" (PDF: 397KB)	Environmental Planning Bureau Agricultural Policy Promotion Division community development 045-671-2608
９	Former Oimatsu Kaikan (PDF: 236KB) (Citizen use facilities)	A meeting facility with an office, lounge, studio and community room on the first floor of the facility, and a hall and Japanese-style room on the second floor.	Lively Sports Culture Bureau Creative City Promotion Section 045-671-3868
10	Pedestrian Bridge (PDF: 1,196KB) (Road facilities) [6 facilities]	[Target facilities] Yamashitacho Pedestrian Bridge and other 5 facilities	Road and Highway Bureau Business Promotion Section Administrator, etc. 045-671-3532
11	Water Works Bureau-related facilities (PDF: 357KB) (Others) [2 facilities]	[Target facilities] ①Nakamura Pipeline Training Facility (Nakamura Water Plaza) (PDF: 231KB) ②Facility tour site (Headwater Forest) (PDF: 319KB)	①Water Works Bureau Human Resources Development Division Skills Succession Section 045-261-4842 ②Water Works Bureau Watershed Forest Management Office 0554-52-2004
12	Yokohama City Inst. of Health (PDF: 735KB) (Others)	As a scientific and technical support organization, it plays a part in health crisis management through test tests and research on health, safety and security closely related to civil life. We collect, analyze, and publish patient information and pathogen information.	Medical Care Bureau institute for health Administration Division 045-370-8460
13	Resources and Waste Recycling Bureau-related facilities (PDF: 2,700KB) (Urban infrastructure buildings, etc.) [125 facilities]	[Target facilities] Incineration plant, waste landfill (PDF: 416KB), resource sorting facility, collection office (PDF: 847KB), transportation office, inspection office, inspection office (PDF: 318KB), public toilet (PDF: 838KB), smoking area (PDF: 947KB)	Resources and Waste Recycling Bureau Policy Coordination Division 045-671-2503
14	Air Pollution Monitoring Facility (Atmospheric Monitoring Station) (PDF: 2,351KB) (Urban Infrastructure Building) [20 facilities]	We provide information that contributes to the safety and security of citizens by measuring the atmospheric environment in each ward and transmitting it in real time on our website.	Environmental Planning Bureau Environmental Management Division Environmental Pollution Monitoring Center 045-671-3507

※For details on each facility, please refer to "Detailed information on individual target facilities". In addition, it is possible to make proposals for facilities other than the above.

Detailed materials

(1)Sounding Survey Implementation Guidelines (PDF: 355KB)
(2)Detailed information for individual target facilities (PDF: 8,290KB)
(3)(Form 1) Entry Sheet (Excel: 22KB)
(4)(Form 2) Prior hearing sheet (word: 34KB)
(5)Guidelines for Introduction of Yokohama naming rights

Inquiries regarding dialogue

[About naming rights system in general]
Policy Management Bureau Financial Resources Security Promotion Section (in charge of naming rights)
6-50-10, Honcho, Naka-ku, Yokohama-shi
Phone: 045-671-4809
Fax: 045-663-4613
Email address: ss-koukoku@city.yokohama.jp

[Individual target facilities]
Please refer to facility jurisdiction section listed in table of "summary of individual target facility".

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