[finished] Sounding-type market research on Yokohama Naming Rights Business

In Yokohama City, naming rights (facility naming rights) were introduced for the first time in 2005, but it is a merit for Motoichi, sponsor businesses, and citizens, and also contributes to regional revitalization. We are studying ways to further promote the introduction so that we can do it. This time, we conducted a “Sounding-type market survey” to widely ask about free and feasible utilization ideas through “dialogue” with businesses regarding the possibility of introducing naming rights to Motoichi public facilities, etc. We will use it as a reference for considering future introduction promotion, so please join us. .

Last Updated October 16, 2024

Sounding-type market research

Results of the dialogue (announced in April 2024)

As we carried out dialogue from Tuesday, March 12, 2024 to Friday, March 15, we announce result.

Results of sounding survey (PDF: 390KB)

About dialogue

Outline of dialogue and how to apply for dialogue (For details, be sure to check the implementation guidelines)
Period of dialogue	From Monday, March 11, 2024 to Friday, March 15, 2024
Place of dialogue	Yokohama City Hall Conference Room
Target person	Businesses or advertising agencies that have the intention or interest to become sponsors of the Motoichi naming rights business (It does not matter whether the city or outside the city, but individuals are not eligible.)
Method of dialogue	Direct dialogue, etc. (If you would like to have an online dialogue, please let us know at the time of application.)
Application	Please fill out the “(Form 1) Entry Sheet (Excel: 22KB)” with required items and send it to the naming rights section of the Policy Bureau Financial Resources Promotion Division by e-mail. Application: ss-koukoku@city.yokohama.jp The subject should be "[Dialogue Participation Application] Yokohama City Naming Rights Sounding Survey". Application period: From 14:00 on Friday, February 16, 2024 to 17:00 on Wednesday, March 6, 2024 ※We will inform you of the date and time as soon as you apply.
Submission of hearing sheets	Please fill out the required items in “(Form 2) Preliminary Hearing Sheet (Word: 34KB)” and send it to the naming rights section of the Policy Bureau Financial Resources Promotion Division by e-mail. In addition, please write "[advance presentation] Yokohama-shi naming rights sounding investigation" in the head of the subject. 　　A. Submission address E-mail: ss-koukoku@city.yokohama.jp 　　I Submission deadline 17:00 on Wednesday, March 6, 2024

Contents of dialogue (Please be sure to check the implementation guidelines for details.)
Contents of dialogue (either or either of A or B)	Oh, Motoichi naming rights system in general B. Individual target facilities (14 types, 168 facilities), etc. (Refer to the Implementation Guidelines “3 (4) Summary of Individual Target Facilities”)

Overview of individual facilities

Overview of individual facilities
No.	Facility name (Facility classification)	Overview of Facilities	Facility jurisdiction section contact information
１	Yokohama-bijutsukan Muroba (PDF: 380KB) (Cultural facilities) [2 facilities] ※Some of the museums are eligible.	[Target facilities] ①Gallery 9: A free exhibition room facing Bijutsuno-hiroba Grand Mall Park. It is made of glass and can be viewed from outside. ②Grand Gallery: A space that can be said to be a symbol of Yokohama-bijutsukan, consisting of a spacious atrium entrance and a staircase exhibition space extending to the left and right.	Lively Sports Culture Bureau Cultural Promotion Division 045-671-3714
２	Municipal pool (Konan pool, etc.) (PDF: 622KB) (Sports facilities) [4 facilities]	Indoor and outdoor (only some) pool facilities in the city [Target facilities] Konan Pool (PDF: 316KB), Hodogaya Pool (PDF: 361KB), Asahi Pool (PDF: 265KB), Tsuzuki Pool (PDF: 274KB)	Lively Sports Culture Bureau Sports Promotion Division 045-671-3288
３	Takigashira Hall (PDF: 284KB) (Sports facilities)	Cultural and physical education facilities with physical education rooms, martial arts halls, training rooms, halls, conference rooms, etc.	Lively Sports Culture Bureau Sports Promotion Division 045-671-3288
４	Tsurumi River rowing ground (PDF: 330KB) (Sports facilities)	A rowing ground created to contribute to the creation of healthy physical fitness and the promotion of citizen sports as a citizen-use facility familiar with water. It is possible to enjoy boating and canoeing on the Tsurumi River	Lively Sports Culture Bureau Sports Promotion Division 045-671-3288
５	Yokohama City Sports Medical Science Center (PDF: 323KB) (Sports facilities)	The Internal medicine, Orthopaedic surgery, Rehabilitation, and the clinic (clinics), which conducts various tests, the arena (gymnasium), training rooms and 25m indoor pools, and training facilities such as training rooms and conference rooms.	Health and Social Welfare Bureau Health Promotion Division General Manager 045-671-2451
６	Shin-Yokohama Park Basketball Plaza (PDF: 330KB) (Sports facilities)	Free Basketball Square in Shin-Yokohama Park	Environmental Planning Bureau Parks and Green Space Management Division 045-671-2642
７	Gender Equality Center Yokohama (PDF: 246KB) (Citizen-use facilities)	As a base facility to promote gender equality, we provide consultation on worries related to life and work, lectures on women's life planning and employment support, and lectures on mental and physical health. In addition to collecting and lending books on gender equality, it also has a hall, a living studio, a Japanese-style room, a fitness room, a music room, a multipurpose studio, etc., and is used by citizens.	Policy Bureau Gender Equality Promotion Section 045-671-2017
８	Yokohama oldness and village general information center (PDF: 588KB) (Citizen-use facilities) [2 facilities]	A base facility for further revitalizing local agriculture by providing local guidance to citizens visiting the hometown village, introducing the village's agriculture, nature and rural culture, and interacting with urban and rural areas. Hall gallery, exhibition corner training room Facilities such as agricultural processing room, cooking training room. [Target facilities] Tera family oldness and village "four seasons house" (PDF: 385KB), Maioka oldness and village "rainbow house" (PDF: 397KB)	Environmental Planning Bureau Agricultural Policy Promotion Division community development 045-671-2608
９	Former Oimatsu Kaikan (PDF: 236KB) (Citizen-use facilities)	Meeting facilities with offices, lounges, studios, and community rooms on the first floor of the facility, and halls and Japanese-style rooms on the second floor.	Lively Sports Culture Bureau Creative City Promotion Section 045-671-3868
10	Pedestrian Bridge (PDF: 1,196KB) (Road facilities) [6 facilities]	[Target facilities] Yamashitacho Pedestrian Bridge and 5 other facilities	Road and Highway Bureau Business Promotion Division In charge of advertising, etc. 045-671-3532
11	Water Works Bureau facilities (PDF: 357KB) (Others) [2 facilities]	[Target facilities] ①Nakamura Pipeline Training Facility (in Nakamura Water Plaza) (PDF: 231KB) ②Facility tour site (forest of headwaters) (PDF: 319KB)	①Water Works Bureau Human Resources Development Division Skill Transfer Section 045-261-4842 ②Water Works Bureau Water Source Forest Management Office 0554-52-2004
12	Yokohama City Inst. of Health (PDF: 735KB) (Others)	As a scientific and technical support organization, we play a part in health crisis management through test tests and research on health, safety and security closely related to citizens' lives, and as the Yokohama City Infectious Disease Information Center, we collect, analyze, and publish patient information and pathogen information.	Medical Care Bureau institute for health Management Division 045-370-8460
13	Resources and Waste Recycling Bureau facilities (PDF: 2,700KB) (Urban infrastructure buildings, etc.) [125 facilities]	[Target facilities] Incineration plant, waste landfill (PDF: 416KB), resource sorting facility, collection office (PDF: 847KB), transportation office, inspection office (PDF: 318KB), public toilet (PDF: 838KB), smoking area (PDF: 947KB) )	Resources and Waste Recycling Bureau Policy Coordination Division 045-671-2503
14	Air pollution constant monitoring facility (atmospheric constant monitoring measurement station) (PDF: 2,351KB) (Urban Infrastructure Buildings) [20 facilities]	We provide information that contributes to the safety and security of citizens by measuring the status of the air environment in each ward and transmitting it in real time on HP.	Environmental Planning Bureau Environmental Management Division, Environmental Pollution Monitoring Center 045-671-3507

※For details of each facility, please refer to "Detailed information on individual target facilities". In addition, it is possible to make proposals for facilities other than the above.

Detailed materials

(1)Sounding Survey Implementation Guidelines (PDF: 355KB)
(2)Detailed information on individual target facilities (PDF: 8,290KB)
(3)(Form 1) Entry Sheet (Excel: 22KB)
(4)(Form 2) Preliminary hearing sheet (word: 34KB)
(5)Guidelines for Introduction of Yokohama City Naming Rights

Inquiries regarding dialogue

[About the naming rights system in general]
Policy Management Bureau Financial Resources Securing Promotion Section (naming rights charge)
6-50-10, Honcho, Naka-ku, Yokohama-shi
Telephone: 045-671-4809
Fax: 045-663-4613
Email address: ss-koukoku@city.yokohama.jp

[About individual facilities]
Please refer to facility jurisdiction section listed in table of "summary of target facilities for individual".

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