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Pokemon case

Last Updated February 8, 2019

Lively in the city with the charm of the character

Pokemon Co., Ltd./Culture and Tourism Bureau Planning Division

"Pikachu mass outbreak Chuu" in cooperation with Pokemon Co., Ltd.Partners: Pokemon Co., Ltd./Yokohama: Culture and Tourism Bureau Planning Division / Date of implementation: April, 2016

©2019 Pokemon. ©1995-2019 Nintendo/Creatures Inc. /GAME FREAK inc.
Pokemon Pokemon Pokemon is a registered trademark of Nintendo Creatures Game Freak.



You can find a variety of expressions and experiences different from usual. My sensibility is improved, and I am excited and excited.
Just as the beginning of the day is refreshing, Yokohama is always a city where you can meet a "new self". This is the brand slogan of Yokohama City.
Pokemon Co., Ltd. and Yokohama City have signed an agreement, and are developing a lively atmosphere for children and adults to enjoy.
Held for the first time in 2014, and has since become a summer specialty event in Yokohama since then, "Pikachu Mass Occurrence Chu!" 。 During the period of about a week, more than 1,000 Pokemon characters, Pikachu, will appear in the entire Minatomirai area, performing various shows and marches.
Minato Mirai, a city where the cuteness of Pikachu, the beautiful cityscape and the cityscape that makes you feel the history coexist, will entertain many tourists. The scene is transmitted not only to Japan but also overseas, creating inbound tourism.

Estimated number of contacts and media exposure effect
20141.42 million peopleApprox. ¥210 billion
20151.96 million peopleApprox.59 billion yen
20161.79 million peopleApprox. 1.6 billion yen
(Total)5.17 million peopleApprox.2.4 billion yen


Creating a lively atmosphere for the 2020 Tokyo Olympic and Paralympic Games

In preparation for the 2020 Tokyo Olympic and Paralympic Games, Yokohama City is strengthening its efforts to attract customers from Japan and overseas.
The Minatomirai area has many commercial and cultural facilities along with many office buildings, and is a district with high potential as a tourist attraction.
The partnership agreement with Pokemon Co., Ltd. will continue until 2020, and will liven up global big events together.

Splash show

A state of a big march

A big march in a commercial facility


©2019 Pokemon. ©1995-2019 Nintendo/Creatures Inc. /GAME FREAK inc.
Pokemon Pokemon Pokemon is a registered trademark of Nintendo Creatures Game Freak.

For inquiries to this page

Co-creation Promotion Section, Policy Bureau Co-creation Promotion Office

Phone: 045-671-4391

Phone: 045-671-4391

Fax: 045-664-3501

Email address: ss-kyoso@city.yokohama.jp

Return to the previous page

Page ID: 827-844-113

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