Yokohama City Tourism and MICE Strategy

With the declining population and declining birthrate and aging population, it is important for Yokohama City to continue to develop in the future, it is important to attract people, create liveliness, and revitalize the Yokohama economy through promotion of tourism and MICE. In addition, it is necessary to improve traveler satisfaction and to work on citizens so that they can realize that the promotion of tourism and MICE is contributing to the development of Yokohama City.
Aiming to be a city chosen by travelers from Japan and overseas, citizens will want to continue living in Yokohama with businesses and citizens, aiming to become a city where visitors can want to continue living. We have formulated the "Yokohama City Tourism and MICE Strategy" that shows the direction of initiatives aimed at 2030.

The average number of tourists in Yokohama City from 2015 to 2019 (five years) was 36.12 million, and the average amount of tourism consumption was 346.7 billion yen.
・The average number of tourists visiting tourists is 4.99 million, and the average consumption is 27,688 yen.
・The average number of day-trip tourists is 31.13 million, and the average consumption is 6,752 yen.

The average number of guests staying from 2015 to 2019 (5 years) is about 1.3 nights, and the average stay time of day-trip guests is about 5.2 hours.
The average number of travelers tends to be one more for guests than day trip guests.

※For other data, please refer to the “Data Collection” (PDF: 5,141KB) of the Yokohama City Tourism and MICE Strategy.

In December 2023, we formulated the Yokohama City Tourism and MICE Strategy.

The draft was drafted in December 2023 to formulate the "Yokohama City Tourism and MICE Strategy".

We carried out public comment about "Yokohama-shi sightseeing, MICE strategy (draft)" and received a total of 326 opinions from 229 people and groups. Thank you very much for your valuable comments.
As we summarized conduct result and way of thinking as city for opinion, we announce. Opinions received will be used as a reference when drafting the original draft, and will be used as a reference for future business and initiatives.

We carried out public comment to raise opinions of citizen's all of you about draft on Yokohama-shi sightseeing, MICE strategy development.

From Monday, October 2, 2023 to Tuesday, October 31,

• When submitting by e-mail or fax, please specify that it is an opinion on the Address (residential area only), age, items for which opinions are received, and that it is an opinion on the "Yokohama City Tourism and MICE Strategy (draft)".
• We cannot accept phone or verbal opinions because it is necessary to accurately grasp your opinions.
• Your feedback will be used as a reference when formulating strategies. Except for personal information, we will announce at a later date along with the way of thinking of Motoichi. Please note that we will not respond individually.
• The personal information added to your opinion will be properly managed in accordance with the "Personal Information Protection Law" and will be used only for work related to this solicitation.

A draft was compiled in September 2023 for the formulation of the "Yokohama City Tourism and MICE Strategy".

In formulating the strategy, the “Yokohama Tourism MICE Strategic Meeting” was set up to promote the study while incorporating opinions more widely, and listened to a wide range of opinions from businesses, related organizations and experts in the city who are deeply involved in tourism and MICE. I am.

　　Date and time: From Monday, May 15, 2023 14:30 to 16:30
　　2 Location: Reception room on the 31st floor of Yokohama City Hall
　　３　Document (PDF: 1,838KB)
　　４　Summary of proceedings (PDF: 154KB)

　　Date and time: Monday, November 14, 2022 15:45 to 17:45
　　2 Location: Yokohama City Hall 9th floor reception room
　　３　Materials (PDF: 1,000KB)
　　４　Summary of proceedings (PDF: 140KB)

　　Date and time: Monday, December 20, 2021 From 18:00 to 20:00
　　2 Location: Reception room on the 31st floor of Yokohama City Hall
　　3 Materials
　　　　・List (PDF: 983KB)
　　　　・Secretariat Document 1 (PDF: 2,387KB)
　　　　・Secretariat Document 2 (PDF: 3,912KB)
　　　　・Endo, Director, Japan Tourism Bureau, Japan National Tourism Bureau (PDF: 947KB)
　　　　・Mr. Kurata, Senior Advisor, STH Japan Co., Ltd. (PDF: 1,600KB)
　　　　・Member of the Yokohama International Peace Conference Center Co., Ltd. (PDF: 592KB)
　　４　Summary of proceedings (PDF: 309KB)

In fiscal 2020, we conducted a survey to formulate the "Yokohama City Tourism and MICE Strategy".

• Survey results (Summary Version) (PDF: 2,636KB)