About the creation of liveliness associated with the 20th anniversary of Pricure

The popular anime series Pricure, which began broadcasting in 2004, will celebrate its 20th anniversary in 2023.
Since it became the stage of Precure's movie in 2012, Yokohama has been tied up in sightseeing and child-rearing measures, and is a city closely related to the works.
This time, on the occasion of the 20th anniversary of Pricure, Toei Animation Co., Ltd., Toei Age Agency Co., Ltd., and Yokohama City have signed a cooperation agreement (concluded on April 1, 2023). For "Yokohama, a town that nurtures the next generation of children who have raised children together", we will hold a 20th anniversary event to create liveliness by attracting customers, and utilize the power of content called Pricure, including child care measures. We aim to promote various administrative measures.