Press release materials
September 6, 2019
Culture and Tourism Bureau Tourism Promotion Section
Masashi Torimaru
Phone number: 045-671-4232
Fax: 045-663-6540
Yokohama City has concluded a “Comprehensive Regional Revitalization Comprehensive Cooperation Agreement” and a “Cooperation Agreement on Inviting Foreign Visitors to Japan and improving the environment for Accepting Foreign Tourists to Japan”. This time, with the cooperation of Seven-Eleven Japan, as a souvenir unique to Yokohama for inbound tourists, "Harbor Kit Kat", a collaboration between the city's famous confectionery maker "Ariake" and the global confectionery brand "KitKat". It will be sold at Seven-Eleven stores in Japan.
Collaboration with KitKat, which is familiar overseas, also has the power to appeal as a souvenir for foreign visitors to Japan, and will lead to the development of momentum for the Rugby World Cup 2019 TM, which will open soon.
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