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Shopping Street Driving Power Enhancement Support Project (Shopping Street Support)

Last Updated June 14, 2024

What is shopping street support?

We will dispatch experts to shopping streets that have various issues, such as strengthening the connection between shopping streets and the community, strengthening the organizational structure, and a shortage of workers.

Those who can apply

Store Association

Examples of Support

Examples of initiatives implemented by the shopping district in response to advice from accompanying support
Challenges in Shopping Streets Initiatives implemented by the shopping district
I want to eliminate the shortage of workers Efficient administrative work is carried out by finding and hiring local people who cooperate with shopping district and Neighborhood Association activities.
I want to raise awareness of shopping streets In order to acquire new customers, the shopping district and the merchant acknowledgement, first of all, executives take the lead in conducting town seminars.
I want to improve the means of exchange and communication between members.

・Building a shopping street LINE.
・Published a shopping street newsletter with reference to examples of initiatives in nearby shopping streets.

I want to reduce the number of vacant stores Post the vision, location benefits, and merchant benefits of the shopping street on the shopping street homepage, and attract shoppers.
I want to increase the number of merchants in shopping streets In cooperation with real estate companies, request distribution of shopping street membership promotion leaflets when introducing vacant store properties.

The voice of the shopping street that utilized this business

・I had time to think about verification and review, and I knew when to take action, which was helpful.
・I was able to know examples and initiatives in other regions, and had specific proposals. .
・I gave you some tips to solve the challenges I'm facing.
・I realized the various possibilities of the shopping street, and I was positive that there were still more things I could do.
・I was able to take on new initiatives and involve new members.

Overview of Support

・About once a month, 1-2 hours per time (depending on the situation of the shopping street)
・Experts visit the shopping street to listen to the situation and identify the issues to become the shopping street that should be.
・After that, we will provide confirmation and advice for solving issues according to the situation of each shopping district, such as schedule setting, goal setting, verification of target achievement, and future plan formulation.
・Specialist dispatch fee is free.
※Please contact us if you would like to know more about the experts to be dispatched.

Application deadline

Wednesday, July 31, 2024

How to apply

・Please fill out the application form with required items and apply by fax or e-mail.

Submission: Economic Affairs Bureau Commercial Promotion Division, Yokohama City 

FAX 045-664-9533  

Email ke-syogyo@city.yokohama.jp 

※At a later date, Yokohama City will inform you about the schedule adjustment of the dispatch of experts.

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Inquiries to this page

Commercial Promotion Division, Civil Economic and Labor Department, Economic Affairs Bureau

Telephone: 045-671-3488

Telephone: 045-671-3488

Fax: 045-664-9533

Email address: ke-syogyo@city.yokohama.lg.jp

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Page ID: 265-432-260

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