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Promotion of consumer education

Last update date May 29, 2023

Promotion of consumer education in Yokohama City

1 “Direction of Yokohama City Consumer Education Promotion”

Today, our lives are becoming more diversified and complicated due to the advancement of globalization and advanced information technology. With regard to consumer life, complex and serious consumer problems have arisen with changes in social life.
Until now, we have implemented a focus on consumer measures that focus on preventing consumer damage and promptly recovering from the damage if they do.
However, in the future, we will not only be affected by consumers and independent consumers who can make rational decisions, but also as members of society, actively participate in the development of better markets and better society. It is necessary to foster consumers and take measures to realize a "consumer civil society" in which these people participate.
In September 2015, Yokohama City summarized the pillars of the basic direction of consumer education promotion as "Direction of Yokohama City Consumer Education Promotion".

2 “Yokohama City Consumer Education Promotion Plan”

In line with the direction of "Yokohama City Consumer Education Promotion Direction", we plan business in each jurisdiction, and formulate a business plan for a single year in which the budget was obtained as the "Yokohama City Consumer Education Promotion Plan" every year To do.
This plan falls under the “Municipal Consumer Education Promotion Plan” stipulated in the “Law Concerning the Promotion of Consumer Education”.

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