Yokohama's "Symbol" Sound Logo

We created a sound logo that expresses the "brand image of the city of Yokohama" with sound.
By expressing the charm and characteristics of Yokohama through sound, we aim to make those who listeners think of Yokohama and feel familiarity and attachment to Yokohama. We will use it in a variety of situations to promote consistent urban brands.
Sound logos can also be used by citizens and businesses. For more information, see "About using a sound logo."

We expressed the charm and characteristics of Yokohama drawn in the logo mark statement of "OPEN YOKOHAMA" produced with citizens in 2009.
In the production, we conducted a questionnaire to Yokohama e-questionnaire members (residents, working, or attending school in the city), Yokohama municipal high school students, and special schools for the blind, what kind of sound feels the characteristics and charm of Yokohama. I referred to my opinion.

◇Characteristics of sound
　・It consists of seven sounds quoted from the melody of "Yokohama City Song", which is popular among Yokohama citizens.
　・The sound of the wind chimes and wind bells represent the "free and open wind blowing in Yokohama" written in the statement.
　・Three types of sounds are produced to match the scene and situations used.

（１） Sound logo <approximately 3 seconds>
　　　It is the basis of the sound logo, and expresses the charm and characteristics of the city in a sound of about 3 seconds.

（２） Sound logo short <approximately 1.5 seconds>
　　　It is a condensed sound logo of about 3 seconds into about 1.5 seconds.

　　　https://youtu.be/kCM8v10S6wM (external site)

（３） Melody <approximately 44 seconds>
　　　Based on the 7 sound logo, it is designed so that it can be looped and played repeatedly.

　　　https://youtu.be/MEsDCAWBTbw (external site)

Before using, be sure to read the "Usage Guidelines" and "Usage Guidelines".

The sound logo expresses the charm and characteristics of Yokohama with sound.
By transmitting the image of Yokohama to the outside of the city through sound, the aim is to recall Yokohama's urban brand and foster familiarity and attachment to Yokohama.

The sound logo can be used by anyone except in any of the following items.
　(1) When it hurts the dignity of Yokohama City or when there is a risk of that.
　(2) When it is used exclusively, such as using your own trademark or design, or when there is a risk of such.
　(3) When there is a risk of violation of laws and regulations or public order and morals.
　(4) When giving misunderstandings that Yokohama City supports or recognizes a specific individual, business, group, political party, religious group, or when there is a risk of such.
　(5) When The Mayor of Yokohama (hereinafter referred to as "the mayor") recognizes that the use is inappropriate in view of the purpose of use, in addition to what is specified in the preceding items.

１. Application
　Please submit the “Sound Logo Use Approval Application Form” (Form No. 1) and necessary documents at least 10 business days prior to the scheduled date of use, and receive approval before use.

２. Review and Approval
　Based on the application, we will examine the availability of use, and if the use is approved, send a usage approval letter to the applicant.

３. Reports　　※Only when used for commercial purposes
　If you want to use the sound logo for profit, please prepare and submit a “Sound Logo Use Products Sales Status Report” (Form No. 3) every year.

４. Application destination
　Public Relations Strategy and Promotion Division, Policy Management Bureau
　Phone: 045-671-3680 E-mail: ss-promotion@city.yokohama.jp

• Handling guidelines for using sound logo representing Yokohama's urban brand (PDF: 139KB)
• Guidelines for using sound logos representing Yokohama's urban brand (PowerPoint: 1,244KB)

[Application Form]

• Sound Logo Use Approval Application Form (Form No. 1) (word: 19KB)
• Sales status report of products using sound logos (Form No. 3) (word: 15KB)

• Entrance of City Hall
• Ward government building entrances
• Municipal transportation (buses, subway)
• Public relations program (TV Kanagawa, FM Yokohama)
• City Library Library Information System　　　　Etc.