2012 Consumer Purchasing Behavior Awareness Survey Data

[Whether there is the nearest shopping street]
Q1 Is there a shopping street near your home?　(Excluding large-scale stores such as supermarkets, department stores and shopping centers) (1.00)

Questions 2 to 4 are for those who answered "1. Yes" in Q1.

[Organization form of the nearest shopping district]
Q2 Which of the following types of shopping streets near your home?

[Shop that you want to open in the shopping district]
Q3 Select a store that you want to open in the shopping district or want to increase more, and add a mark. (Any as many as you are)

[Frequency of Shopping Street]
Q4 How often do you use (shopping) a nearby shopping street? Please put a mark on one of the relevant items.

For questions 5 to 7, those who answered "1. Almost every day", "2. 2-3 times a week", "3. Once a week", "4. 2-3 times a month", and "5. Once a month" Questions to

[Main Reason for Use of Shopping Street]
Q5 Select up to three main reasons for using the shopping street and mark it.

[Safety of shopping street compared to large stores]
Q6 Compared to large stores such as supermarkets, please select a number for each item for the satisfaction of the shopping street used, and mark it.

[Comprehensive satisfaction of the shopping district to be used]
Q7 Regarding the overall satisfaction of the shopping district used, please mark one of the applicable items.

Question 8 is for those who answered "6. Hardly use" in Question 4

[Main reason not using the shopping district]
Question 8 Please select up to three main reasons why you rarely use the shopping street and mark it.

[Services desired in the shopping district]
Q9 If you are in the shopping street, select up to three services you want to use and mark it.

[Main Purchasing Places and Reasons for each product]
Q10 For the following products, please select one place where you mainly purchase and add a mark. Also, select three reasons for purchasing at that location and mark them.

Q10-1 Place to buy fresh foods (fresh fish, fruits and vegetables, meat, etc.) mainly

Reason for purchasing at that location (up to 3)

Q10-2 Where to buy other foods (United States, beverages, alcoholic beverages, side dishes, etc.)

Reason for purchasing at that location (up to 3)

Q10-3 Place to purchase miscellaneous goods for the 3rd day

Reason for purchasing at that location (up to 3)

Q10-4 Places where clothing is mainly purchased

Reason for purchasing at that location (up to 3)

Q10-5 Places where pharmaceuticals and cosmetics are mainly purchased

Reason for purchasing at that location (up to 3)

Q10-6 Places where books and stationery items are mainly purchased

Reason for purchasing at that location (up to 3)

Q10-7 Places where home appliances are mainly purchased

Reason for purchasing at that location (up to 3)

[Subsidy for Shopping Street]
Q11 What do you think about the subsidies for the maintenance of the shopping environment that Yokohama City is conducting by the shopping district?

[Activities in the shopping district]
Q12 Please select what you think you can participate and cooperate as a staff member in the activities of the shopping district. (Any as many as you are)

[About the role of the shopping district]
Q13 Do you think that the shopping district is not only a place for familiar shopping, but also serves as a place for local exchange and liveliness? (one)

[Expectations for Shopping Street]
Q14 Regarding the future and role of the shopping street, please select up to three things you expect and mark it.

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