Initiatives for Yokohama Sign

　Yokohama City defines advertising materials that have high functionality and design and create attractive landscapes in Yokohama are defined as "Yokohama Signs".
　About "Yokohama sign", we work on the spread enlightenment to form attractive scenery by raising company and citizen's interest and increasing attractive advertising matter, create bustle and plan promotion of sightseeing Out.

　We hold "Yokohama sign exhibition 2024" in Yokohama-shi Government building the first floor exhibition space A from Saturday, January 27 to Friday, February 2.
　We aim to be an exhibition where children and adults can easily learn about outdoor advertising materials that we usually see casually, and feel a new perspective on the city.
　Anyone can view it freely. Please drop in!

　Press release document (PDF: 623KB)

　Guide map of exhibition site (Exhibition Space A)

・In the "2nd Yokohama Sign Award", which recruits advertising materials "Yokohama Signs", which are highly functional and design, create attractive landscapes of Yokohama, and honors excellent examples, 12 works were selected as award works.
・The award ceremony was held at the 5th Yokohama Sign Forum on Sunday, February 27, 2022, and the representatives of the award-winning organizations were awarded commendation certificates and commemorative gifts from Director Urban Development Bureau.
※Due to the COVID-19 pandemic, only the winners and their related parties will attend the event.

Winners, Selection Committee Member, Director Urban Development Bureau

Winners of the 2nd Yokohama Sign Award Winners （PDF：459KB）

[Overview of Awards Ceremony and Forum (Press Release)] （PDF：765KB）

[Status of the day]

　Outdoor advertising materials, such as signboards, posters, and banners that overflow the city, are often considered to hinder the town of Nami and the landscape. However, outdoor advertising materials are also highly designed and match the atmosphere of the place, making the city more unique and attractive.
　In Yokohama City, outdoor advertising materials that create such an attractive landscape of Yokohama are called "Yokohama Sign" and are promoting initiatives to actively spread them in the city.
　Yokohama City has been promoting advanced initiatives nationwide with the aim of creating beauty, fun, and moist town development. While making use of the achievements, we will further promote attractive town development through the efforts of the Yokohama Sign.

We had you apply for "Yokohama sign" that everybody feels attractive from outdoor advertising matter in the city, and newly established "Yokohama Sign Award" to commend works that make particularly attractive scenery from among them.

The 1st Yokohama Sign Award
Press release document (PDF: 135KB)
1st Yokohama Sign Award Commendation Works (PDF: 4,062KB)

We display attractive outdoor advertising matter in the city with photo panel and introduce.
Yokohama Sign Exhibition 2023 (February 24-26, 2026)
Yokohama Sign Exhibition 2021 (December 18 and 19, 2021)
Yokohama Sign Exhibition 2020 (October 1-6, Reiwa 2)
Yokohama Sign Exhibition 2019 (March 1-6,31)
Yokohama Signing Exhibition 2018 (March 3, 2018)
Yokohama Sign Exhibition 2016 (November 5 and 6 November 2016)
Yokohama Sign Exhibition 2015 (September 5 and 6 September 2015)
Yokohama Signing Exhibition 2014 (September 6 and 7, 2014)
Yokohama Sign Exhibition 2013 (September 7, 8th, 2013)

We will discuss the role of signs in town development, how to make Yokohama signs, and concrete town development utilizing signs.

The 4th Yokohama Sign Forum (March 4, 2017)
Program (PDF: 773KB)　

The 3rd Yokohama Sign Forum (March 5, 2016)

Program (PDF: 461KB)

The 2nd Yokohama Sign Forum (March 1, 2015)

Program (PDF: 505KB) Keynote Speech 1 Regime (PDF: 221KB)

Keynote speech 2 Contents (PDF: 281KB) Forum overview (PDF: 298KB)　　　

The 1st Yokohama Sign Forum (March 1, 2014)

Program (PDF: 1,699KB) Held record (minutes) (PDF: 413KB)
Keynote speech material (excerpt) (PDF: 4,305KB)　　　

Local people, outdoor advertising industry officials, and government officials will work together to create a town that utilizes attractive signs while walking around the town, focusing on signs.

Okurayama Elm Street Town Walking (November 19, 2015)

Motomachi Town Walking (November 26, 2014)

We made a logo mark designed by Creative Director Isao Matsuno (trademark registered). There are various variations based on colors, horizontal positions, and slogans.

The design specifications of the logo mark are as follows.

(A) Based on the international signal flag used by ships, which is reminiscent of Yokohama Port. The meaning of this international signal flag (communication text) is "I wish to communicate with you" (the ship wants to communicate with you). There, a refreshing blue sky and light blue seagulls that give a fresh and light impression are symbolicly layered.

Isrogan's English is the meaning of the international signal flag (communication text). Based on the fact that it is a logo mark for advertising materials, Japanese sentence states that "I want to tell you" as an easy-to-understand catchphrase.

The font of the YOKOHAMA SIGN logo uses "stencil", which is often used for cargo. <Yokohama Sign> is also written in Japanese so that it is easy to understand.

As one of the initiatives to spread the Yokohama Sign, Yokohama City has designated March 1 as "Sign Day". Yokohama City will hold a forum every year before and after this day as a campaign period, and send out initiatives for the Yokohama sign.

We are also calling on the government, other local governments, and outdoor advertising organizations to support sign Day. We hope that attractive town development efforts using outdoor advertising materials will spread throughout the country.