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Municipal bus media
Last update date April 26, 2023
Bus Media Information
- 1.Madama upper poster
- 2.Sticker in the car
- 3.Digital signage
- 4.Stand/front face value
- 5.In-vehicle display
- 6.In-vehicle broadcasting
- 7.Outer signboard (back outer surface, outer surface)
- 8.Advertisement at the back of the shoe
- 9.Advertisement door advertisement
- 10-1. Wrapping bath (full wrapping)
- 10-2. Wrapping bath (part wrapping)
1.Madama upper poster
- When you grab the strap, it is in a position that can be seen naturally, and it can be expected to have a repetitive effect on daily users.
- In addition to posting on all sales offices, advertisements can be posted on blocks in the northern, eastern, and southern blocks and sales offices, so effective PR focusing on specific areas is also possible.
2.Sticker in the car
- Located on the window glass inside the car, it is a medium with high cost performance with excellent visibility.
- Ideal for appealing products, services, and facility information.
3.Digital signage
- Video ads can be displayed on the monitor installed inside the bus.
- It is a medium that can attract attention from nature and promote it effectively.
4.Stand/front face value
- Located at the rear of the driver's seat, it is a medium that can be easily seen from any seat.
5.In-vehicle display
- It is a telop advertisement in a prominent place in front of the car.
- Because it is a medium with high publicity, it will be a concise guide expression such as "○○○ front" and "○○○ entrance" following the stop name display.
6.In-vehicle broadcasting
- In-vehicle broadcasting advertisements naturally reach the passenger's ears and are broadcast repeatedly for the number of trains operated every day, so they are highly repetitive.
- Because it is a medium with high publicity, it is a concise such as "Before XX", "It is XX entrance", "This is convenient to ○○○", etc. Following the announcement of the stop name announcement.
7.Outer signboard (back outer surface, outer surface)
<Outside signboard>
By mounting on the side of the bus, it is easy for pedestrians to catch the eyes in the city, and can be appealed at the bus stop.
<Rear and outer surface signs>
It can appeal strongly to pedestrians and other vehicles, especially subsequent vehicles. It has excellent visibility and attracts the eyes of pedestrians and drivers.
8.Advertisement at the back of the shoe
- The body that creates a unique atmosphere of "Akai shoes" catches the eyes of passers-by.
9.Advertisement door advertisement
- You can strongly promote it to tourists at bus stops and in the city.
10-1. Wrapping bath (full wrapping)
- This is a sheet wrapping that uses the entire bus body. The large advertisement that can be seen from the side and from the back is very popular.
- It has an advertising effect not only for customers who use it, but also for people who travel around the city and drivers.
- Full wrapping bus advertisements include Transportation Bureau screening and City of Yokohama, Urban Development Bureau outdoor advertising design reviews.
10-2. Wrapping bath (part wrapping)
- Sheet wrapping with an advertisement area of less than 5 square meters.
- Since the procedure is simpler than a full wrapping bus, speed posting is possible.
For inquiries to this page
Transportation Bureau Asset Management Division
Phone: 045-671-3208
Phone: 045-671-3208
Fax: 045-322-3911
Email address: kt-ad@city.yokohama.jp
Page ID: 607-181-173