Here's the text.

Municipal bus media

Last Updated April 26, 2023

Information on Bus Media

1.Madogami poster

Poster image on the bus Mado

  • When grabbing the strap, it is located in a position where it can be seen naturally, and can be expected to have a repeat effect on daily users.
  • In addition to posting on all vehicles in all sales offices, advertisements can be placed on blocks in the northern, eastern and southern parts and sales offices, so effective PR targeting specific areas is also possible.

2.Car sticker

Sticker image inside the bus

  • Located on the window glass in the car, it is a highly cost-effective medium with excellent visibility.
  • Ideal for promoting products, services, facility information, etc.

3.In-vehicle digital signage

Digital signage image in a bus

  • Video advertisements can be displayed on monitors installed inside the bus.
  • It is a medium that can naturally attract attention and promote it effectively.

4.Standion/front face value

Stance, front face image

  • Located in the rear of the driver's seat, it is a medium with high visibility from any seat.

5.In-vehicle display

In-vehicle display image

  • It is a telop advertisement in a prominent place in front of the car.
  • Because it is a highly public medium, it will be a concise guide expression such as "XXXX" and "XXX entrance" following the stop name display.

6.In-vehicle broadcasting

  • In-vehicle broadcast advertisements naturally reach the passenger's ears and are repeatedly broadcast every day for the number of trains, making them highly repetitive.
  • Because it is a highly public medium, following the announcement of the stop name, it is concise such as "It is in front of ○○○", "It is XX entrance", "This is convenient to XX" etc. It will be a guide expression.

7.Outer signs (back and outer surfaces)

Outer signboard image

<Outer Signboard>
By mounting on the side of the bus, it is easy for pedestrians to see in the city and can be appealed at bus stops.

Back and outer surface image

<Server Outer Signboard>
It can be strongly appealed to pedestrians and other vehicles, especially to subsequent vehicles. It has excellent visibility and attracts the eyes of pedestrians and drivers.

8.Advertisement at the back of the shoe

Advertisement image of the back of the shoe

  • The body that creates a unique atmosphere of "Akaikutsu" attracts the eyes of passers-by.

9.A door advertisement

Advertisement image of the door

  • You can promote it strongly to tourists at bus stops and throughout the city.

10-1. Wrapping bus (full wrapping)

Examples of full wrapping bus posting

  • It is a seat wrapping that uses the entire bus body. The large advertisement that can be seen from the side and from the back is remarkable.
  • It has an advertising effect not only for customers, but also for people traveling around the city and drivers.
  • Full wrapping bus advertisements include Transportation Bureau screening and City of Yokohama, Urban Development Bureau outdoor advertising design screening.

10-2. Wrapping bus (part wrapping)

Example of part wrapping bus posting

  • It is a sheet wrapping with an advertising area of less than 5 square meters.
  • Since the procedure is simpler than the full wrapping bus, it is possible to post speed.

Inquiries to this page

Asset Utilization Division, Management Department, Transportation Bureau

Telephone: 045-671-3208

Telephone: 045-671-3208

Fax: 045-322-3911

Email address: kt-ad@city.yokohama.jp

Return to the previous page

Page ID: 607-181-173