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Municipal bus media

Last update date April 26, 2023

Bus Media Information

1.Madama upper poster

Poster image above the bath

  • When you grab the strap, it is in a position that can be seen naturally, and it can be expected to have a repetitive effect on daily users.
  • In addition to posting on all sales offices, advertisements can be posted on blocks in the northern, eastern, and southern blocks and sales offices, so effective PR focusing on specific areas is also possible.

2.Sticker in the car

Sticker image on the bus

  • Located on the window glass inside the car, it is a medium with high cost performance with excellent visibility.
  • Ideal for appealing products, services, and facility information.

3.Digital signage

Digital signage image in the bus

  • Video ads can be displayed on the monitor installed inside the bus.
  • It is a medium that can attract attention from nature and promote it effectively.

4.Stand/front face value

Stance, front face value

  • Located at the rear of the driver's seat, it is a medium that can be easily seen from any seat.

5.In-vehicle display

In-vehicle display image

  • It is a telop advertisement in a prominent place in front of the car.
  • Because it is a medium with high publicity, it will be a concise guide expression such as "○○○ front" and "○○○ entrance" following the stop name display.

6.In-vehicle broadcasting

  • In-vehicle broadcasting advertisements naturally reach the passenger's ears and are broadcast repeatedly for the number of trains operated every day, so they are highly repetitive.
  • Because it is a medium with high publicity, it is a concise such as "Before XX", "It is XX entrance", "This is convenient to ○○○", etc. Following the announcement of the stop name announcement.

7.Outer signboard (back outer surface, outer surface)

Outside signboard image

<Outside signboard>
By mounting on the side of the bus, it is easy for pedestrians to catch the eyes in the city, and can be appealed at the bus stop.

Back and outer surface image

<Rear and outer surface signs>
It can appeal strongly to pedestrians and other vehicles, especially subsequent vehicles. It has excellent visibility and attracts the eyes of pedestrians and drivers.

8.Advertisement at the back of the shoe

Ad image of the back of the image

  • The body that creates a unique atmosphere of "Akai shoes" catches the eyes of passers-by.

9.Advertisement door advertisement

Ad image of drop-off door advertisement image

  • You can strongly promote it to tourists at bus stops and in the city.

10-1. Wrapping bath (full wrapping)

Examples of full wrapping bus

  • This is a sheet wrapping that uses the entire bus body. The large advertisement that can be seen from the side and from the back is very popular.
  • It has an advertising effect not only for customers who use it, but also for people who travel around the city and drivers.
  • Full wrapping bus advertisements include Transportation Bureau screening and City of Yokohama, Urban Development Bureau outdoor advertising design reviews.

10-2. Wrapping bath (part wrapping)

Examples of part-wrapping bus

  • Sheet wrapping with an advertisement area of less than 5 square meters.
  • Since the procedure is simpler than a full wrapping bus, speed posting is possible.

For inquiries to this page

Transportation Bureau Asset Management Division

Phone: 045-671-3208

Phone: 045-671-3208

Fax: 045-322-3911

Email address: kt-ad@city.yokohama.jp

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