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Municipal bus media
Last Updated April 26, 2023
Information on Bus Media
- 1.Madogami poster
- 2.Car sticker
- 3.In-vehicle digital signage
- 4.Standion/front face value
- 5.In-vehicle display
- 6.In-vehicle broadcasting
- 7.Outer signs (back and outer surfaces)
- 8.Advertisement at the back of the shoe
- 9.A door advertisement
- 10-1. Wrapping bus (full wrapping)
- 10-2. Wrapping bus (part wrapping)
1.Madogami poster
- When grabbing the strap, it is located in a position where it can be seen naturally, and can be expected to have a repeat effect on daily users.
- In addition to posting on all vehicles in all sales offices, advertisements can be placed on blocks in the northern, eastern and southern parts and sales offices, so effective PR targeting specific areas is also possible.
2.Car sticker
- Located on the window glass in the car, it is a highly cost-effective medium with excellent visibility.
- Ideal for promoting products, services, facility information, etc.
3.In-vehicle digital signage
- Video advertisements can be displayed on monitors installed inside the bus.
- It is a medium that can naturally attract attention and promote it effectively.
4.Standion/front face value
- Located in the rear of the driver's seat, it is a medium with high visibility from any seat.
5.In-vehicle display
- It is a telop advertisement in a prominent place in front of the car.
- Because it is a highly public medium, it will be a concise guide expression such as "XXXX" and "XXX entrance" following the stop name display.
6.In-vehicle broadcasting
- In-vehicle broadcast advertisements naturally reach the passenger's ears and are repeatedly broadcast every day for the number of trains, making them highly repetitive.
- Because it is a highly public medium, following the announcement of the stop name, it is concise such as "It is in front of ○○○", "It is XX entrance", "This is convenient to XX" etc. It will be a guide expression.
7.Outer signs (back and outer surfaces)
<Outer Signboard>
By mounting on the side of the bus, it is easy for pedestrians to see in the city and can be appealed at bus stops.
<Server Outer Signboard>
It can be strongly appealed to pedestrians and other vehicles, especially to subsequent vehicles. It has excellent visibility and attracts the eyes of pedestrians and drivers.
8.Advertisement at the back of the shoe
- The body that creates a unique atmosphere of "Akaikutsu" attracts the eyes of passers-by.
9.A door advertisement
- You can promote it strongly to tourists at bus stops and throughout the city.
10-1. Wrapping bus (full wrapping)
- It is a seat wrapping that uses the entire bus body. The large advertisement that can be seen from the side and from the back is remarkable.
- It has an advertising effect not only for customers, but also for people traveling around the city and drivers.
- Full wrapping bus advertisements include Transportation Bureau screening and City of Yokohama, Urban Development Bureau outdoor advertising design screening.
10-2. Wrapping bus (part wrapping)
- It is a sheet wrapping with an advertising area of less than 5 square meters.
- Since the procedure is simpler than the full wrapping bus, it is possible to post speed.
Inquiries to this page
Asset Utilization Division, Management Department, Transportation Bureau
Telephone: 045-671-3208
Telephone: 045-671-3208
Fax: 045-322-3911
Email address: kt-ad@city.yokohama.jp
Page ID: 607-181-173