Partnership Business

Based on the Green Line drinking water vending machine business, we will share the environmental issues and targets set out by Transportation Bureau, address environmental and disaster countermeasures, and introduce a wide range of highly functional vending machines in terms of electronic money to improve convenience.

1. Environmental activities and disaster countermeasures
   Introduction of environmentally friendly eco-vendors such as peak shift vending machines and energy-saving machines
   Establishment of disaster relief vendors
   Posting of disaster information on electronic bulletin boards
2. Cooperation with effective utilization of station premises
   Installation of vending machine corners at each station
   Establishment of “Vendor Square” to expand services such as convenience for station users and provision of rest areas at Center Minami Station, etc.
   Handling of products from other manufacturers
3. Collaboration with Advertising Business
   Advertisement of product advertisements in station premises and subway vehicles
   Advertisement of product advertisements on the bus body
4. The beauty of the station
   Unification of vending machines into designs that image the Green Line
5. Others
   Providing rewards for point exchange to support Hama Eco Cards
   Installing electronic money multi-leaders in vending machines

Coca-Cola Bottlers Japan Co., Ltd.
Karin Dragan, President and CEO

1. Collaboration with Transportation Business
   In terms of effective utilization of station premises and advertising business, not only the Green Line but also business development in cooperation with the entire transportation business, such as the bus business, can be expected to have an effect on a wide range of fields, including improvement of customer service.
2. Profitability
   In addition to revenues from ordinary vending machines, revenues such as posting advertisements and supporting environmental activities are also expected.
3. Environmental measures and disaster countermeasures
   Through various initiatives for environmental activities and disaster countermeasures, it is possible to expand environmental measures, which are the priority measures of the authorities.
4. The beauty of the station
   You can maintain a sense of unity and aesthetics that match the concept of the station.

1. Issuance of Transportation Bureau's original affiliated credit cards
   We will improve the convenience of municipal transportation users by issuing credit cards in cooperation with the authorities and enabling credit approval when purchasing commuter passes, etc.
2. Efforts to acquire credit card members and promote the use of credit cards
   Regularly implement campaigns to promote new membership and use
   Implement measures to meet the needs of members, such as regular updates of original City of Yokohama, Transportation Bureau prizes, which are original prizes, and announcements of attractive partner stores through web media.
3. Efforts to promote the use of public transportation using credit cards
   Promote the use of municipal transportation by posting information on promotion of use and PASMO autocharge services on advertising media for members.
4. Sharing Member Analysis of Partner Credit Cards
   Further improve convenience by strengthening services that are well received by members.
5. Efforts to contribute to the environment using credit cards
   Use a portion of the proceeds from the card to contribute to the environment.

1. Business Performance
   Through cooperation between public transportation companies and credit card companies, we can expect the development and expansion of the use of credit card businesses different from the past, such as working on environmental measures in Yokohama City.
2. Economics
   With regard to environmental measures linked to the use of credit cards, the burden on business and costs of authorities has been reduced, such as utilizing existing systems of credit card companies and almost no burden of expenses required for issuing and managing cards, while the use of credit cards is expected to return some revenues.

1. Installation and maintenance of digital signage
   Installation and maintenance of advertising media (digital signage) inside route buses
2. Advertisement reception
   Acceptance of advertisement posting applications (including applications from City of Yokohama, Transportation Bureau designated advertising agencies)
3. Distribution and provision of advertising and non-advertisement content
   Distribution and update of content information that leads to customer services other than advertising and advertising

In addition to excellent profitability, the bus advertising business has a wealth of track record, careful consideration has been given to ensuring the safety of bus vehicles, and content other than advertising has been enhanced, contributing to the improvement of customer services. Because it is recognized.

Installation and maintenance of open home delivery lockers
Install and maintain open home delivery lockers to promote the effective use of assets.

1. Environmental Measures
   It is possible to reduce CO2 by reducing the number of non-redeliveries, thereby contributing to environmental issues.
2. Provision of customer service
   We can provide a new service called "reception of home delivery luggage" to customers who use stations and local residents.

The following business aims to promote the use of buses by improving customer services on the articulated bus "Bayside Blue", "Akadoku", "Marine Shuttle Wrapping Bus", and "Pear Line", and to improve the migration of the coastal area of the city. You.

1. Installation and maintenance of in-vehicle digital signage
2. Media management and reception of advertising
3. Broadcast of tourist information

　[Proposal Contents]

1. Verification before equipment introduction and follow-up after introduction
   Verification plans for equipment operation have been carefully formulated, such as verifying that there is no obstacle to operation inside the bus during operation, and there is also a system in place to stably follow up and respond to inquiries after introduction.
2. Overall operability related to changes in broadcast content
   It has a flexible and excellent system, such as being able to change the content to be broadcast remotely and providing different content on a vehicle-by-vehicle basis.
3. Contributing to the promotion of tourism in Yokohama
   The business policy is to actively sell advertising space to tourism operators, etc. that contribute to the promotion of tourism and the creation of liveliness, and further contributions are expected from past results.

Conduct a demonstration experiment of a ride scheme utilizing contactless payments such as credit cards assuming all Blue Line and Green Line stations.

1. Introduction of contactless payment services such as credit cards
2. Operation of touch payment rides utilizing the cloud
3. Analysis of usage data, etc.

1. We will assess the effects of introducing a ride scheme that utilizes contactless payments such as credit cards to meet social needs and diversification of payment methods.
2. Use it for related analysis of ride and consumption activities, user promotion measures, etc.

Equipment for mobile battery rental service will be installed on the station premises to improve customer convenience and make effective use of space within the station.

Mobile batteries can be rented and returned at municipal subway stations, making it easier to charge mobile phones while riding the subway, leading to improved convenience for customers. In addition, it has excellent profitability, and the area of equipment installed at the station is small, and the small space inside the station can be effectively utilized.

Equipment for mobile battery rental service will be installed on the station premises to improve customer convenience and make effective use of space within the station.

Mobile batteries can be rented and returned at all municipal subway stations, making it easier to charge mobile phones while riding the subway, leading to improved convenience for customers. In addition, it has excellent profitability, and the area of equipment installed at the station is small, and the small space inside the station can be effectively utilized.