Realization of collaboration! PR of Yokohama firefighting by local T-shirt production‼
KS Planning Co., Ltd. (Plans, manufactures, and sells children's clothing and unisex casual clothing mainly in Japan under the brand “Laundry”. Below, "Laundry") and City of Yokohama, Fire Bureau to make local T-shirts!
Utilizing ideas that each other has, we will work on revitalizing the area, promoting the Yokohama Fire Department, and raising awareness of disaster prevention.
Now that various disasters are taking place, I wanted more citizens to know about disaster prevention and to take action.
To that end, we aimed to make "Yokohama Firefighting" more accessible and familiar to citizens, and realized the production of T-shirts that could promote "Yokohama Firefighting".
The city of Yokohama is a land with a long-standing shop.
In order to make customers who live in Yokohama and visit Yokohama more aware of Laundry, we collaborate with City of Yokohama, Fire Bureau and visit Yokohama to learn more about Laundry, and want to help revitalize the area. Shaped Laundry's thoughts.
Progress of public-private partnerships
In Fire Bureau City, since November 2014, at Policy Bureau Fire Bureau's theme-type co-creation front desk, we have been recruiting proposals for public-private partnerships and cooperating companies under the theme of "PR and branding of the city and enlightenment of citizens' awareness of disaster prevention." .
In February 2015, KS Planning Co., Ltd. made a proposal for a T-shirt production project in cooperation with the authorities.
The production of T-shirts based on Motoichi Fire Bureau-based T-shirt production is a recruitment theme that promotes authorities as familiar to citizens through T-shirts as everyday clothes, and aims to improve disaster prevention and reduce disaster damage and disaster prevention for a wide range of ages. Because it matches the theme, it led to this public-private partnership.
White, navy, orange (3 colors)
※Navy for children, orange (2 colors)
Unisex for adults: SS, S, M, L
Children's Unisex: SS, S, M, L
From July 17, 2015 (Friday)
Laundry 2 stores in Yokohama (Yokohama Joynas store, MARK IS Minatomirai store)