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Gachi! What is a series?

Last Updated March 16, 2021

"Yokohama Shopping Street XX No.1 Decision Battle"

This is a sales promotion campaign conducted by the Yokohama City Shopping Street General Federation from 2011 to 2019.
There are a lot of handling in the shopping district, and a popular vote was held on products that are familiar to consumers, and the number one was decided. In addition to excavating attractive individual stores in the shopping district, visiting participating (entry) stores, visiting the shopping street, and returning visitors (repeaters), and revitalizing the shopping district Did.
Since it has been developed as a highly topical business that transcends the boundaries of shopping streets, such as conducting stamp rallies around entry stores and collaborating with musicians and popular manga. " It was established in the citizens as a series.

Results
Fiscal year Theme Entry Number of votes
2011 Croquette 38 stores (14 wards and 28 shopping streets) 5,790 votes
2012 Sweet things 82 stores (18 wards and 60 shopping streets) 17,103 votes
2013 Rice bowl 77 stores (18 wards and 52 shopping streets) 17,020 votes
2014 Curry 73 stores (18 wards and 55 shopping streets) 8,692 votes
2015 Noodle 54 stores (18 wards and 41 shopping streets) 5,184 votes
2016 Stuff 51 stores (18 wards and 43 shopping streets) 11,643 votes
2017 Chocolate 52 products (18 wards and 40 shopping streets) 4,377 votes
2018 Fried rice 40 products (18 wards and 31 shopping streets) 8,344 votes
2019 Hamburger 47 products (18 wards, 39 shopping streets) 7,009 votes

Details of the award-winning products

About Yokohama-shi shopping street general federation (city Shoren)

In 1964, we perform business contributing to promotion of shopping district in the city and rationalization promotion of store management and plan enlightenment among members and, for the purpose of contributing to the development and qualitative improvement of city shopping street in 1964 It is an organization established in.
[Chairperson] Kiyoshi Ishikawa (Chairman of the Kanagawa Ward Shopping Street Association)
(Established) June 20, 1964 (1968: Consolidated in Japan, 2013: General incorporated association)
Location: 5F, Yokohama Odori Park Building, 2-4-1 Horaicho, Naka-ku, Yokohama
[Phone number] 045-250-6613

Relationship with Yokohama City

In Yokohama City, as part of the shopping district promotion measures, "Gachi!" We supported the series in terms of operating expenses, public relations, and business PR.
On April 1, 2015, "the regulations about activation of Yokohama-shi shopping street" was enforced, and basic philosophy about activation of shopping street was established. In accordance with the purpose of the ordinance, "Gachi!" In order to revitalize the shopping district that plays an important role as a leader in the local community, "Gachi!" We supported the series.

For inquiries to this page

Commercial Promotion Division, Economic Affairs Bureau, Civil Economic and Labor Department

Phone: 045-671-3488

Phone: 045-671-3488

Fax: 045-664-9533

Email address: ke-syogyo@city.yokohama.jp

Return to the previous page

Page ID: 337-263-141

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