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Urban Development Bureau >>  Downtown area reproduction section >> "Yokohama Station 京急バス humanity bridge becomes bay quarter walk!" 
Press release document
November 30, 2009
Urban Development Bureau city reproduction promotion section
Supervising Director-Generals of around Yokohama Station 
Katsuto Okuyama TEL 045-671-3679
Road and Highway Bureau plan adjustment part Planning Division
Project manager Tsurukawa Expo TEL 671-2756
Cowound promotion business headquarters cowound promotion section
Project manager Kenichi Sasada TEL 671-3995

The road installations's first naming rights introduction
Yokohama Station 京急バス humanity bridge by naming rights introduction
It becomes bay quarter walk (BAY QUARTER WALK)!

... Mitsubishi Logistics Corporation and naming rights contract conclusion ~

 Based on suggestion offer model naming rights that we raised from August 10, 2009 to September 10, we concluded naming rights contract of "Yokohama Station 京急バス humanity Bridge" that we came to try for the first time in road installations in the city. We make Mitsubishi Logistics Corporation owning Yokohama Bayquarter sponsor, and our facility is named "bay quarter walk" (BAY QUARTER WALK) from December 1, 2009. In addition, our facility is going to start service on December 11. .


1.Summary of naming rights contract

Nickname 英語 title: "Bay quarter walk"
English title :"BAY QUARTER WALK"
Terms of the contract Naming rights value annual sum 8 million yen
From term of a contract December 1, 2009 to November 30, 2014 (five years)
It is no other than naming rights
Sponsor merit
Nickname publications to city public information papers
Other suggestion contents ・Clean up campaign by employees
・Design suggestion of nickname board to install in our facility
Sponsor decision process We had suggestion on September 10, 2009 from Mitsubishi Logistics Corporation and, after examination in screening committee including outside committee, citizen, person concerned hearing, made a contract on November 20.


2.Summary of Mitsubishi Logistics Corporation

The location
(the main store location)
4-55, Otamachi, Naka-ku, Yokohama-shi
(1-19-1, Nihonbashi, Chuo-ku, Tokyo)
Representative Branch Manager Yokohama Masato Hoki (hokimasato)
      [facility owned by Mitsubishi Logistics Corporation around the suggestion facility]
Yokohama Bayquarter
Yokohama
Bay Quarter
≪It faces Yokohama Port and Minato Mirai 21 district
  Opening mall type commercial facilities with passenger ship as motif≫
・Address 〒 221-0056 1-10, Kinkoucho, Kanagawa-ku, Yokohama-shi, Kanagawa
・Scale is 6 stories above the ground and 1 story underground
・Opening August 24, 2006
Yokohama diamond
Building
≪Building (going to be completed on December 16, 2009) for duties≫
・Address 〒 221-0056 1-10, Kinkoucho, Kanagawa-ku, Yokohama-shi, Kanagawa others
・Scale is 31 stories above the ground and 2 stories underground


3.Summary of Yokohama Station 京急バス humanity bridge

The location The location: From 2-34, Takashima, Nishi-ku, Yokohama-shi to 1-10, Kinkoucho, Kanagawa-ku
Facility contents Bridge long L = approximately 154m (national highway crossing department approximately 81m, river crossing department approximately 73m)
Width B = 7.5m (effective width 6.5m)
In-service start Friday, December 11, 2009

Position figure
Position figure
Completion forecast map
Completion forecast map


4.About suggestion offer model naming rights

 We push forward naming rights introduction to run sustainable facility by stable finance in Yokohama-shi, and to raise charm of facility while utilizing private fund or know-how again. In October, 2008, it determined "guidelines about naming rights introduction" and introduced technique of "suggestion offer model naming rights" that companies gave suggestion to including target facility <first nationwide>.
 It becomes the second issue item of "suggestion offer model naming rights" this time, and, as for the naming rights introduction results in Motoichi, it is in this way five cases.

Introduction facility Nissan Stadium, NHK SPRING Mitsuzawa gridiron, hamaginkodomo space Hall of Science, Matano Park, Yokohama Coll. of Pharmacy Stadium <suggestion offer model>, bay quarter walk <suggestion offer model>
 

5.Reference

IconThing about facility and maintenance, management of introduction of naming rights and bay quarter walk
 Urban Development Bureau city reproduction promotion section 045-671-3543
IconThing about system of naming rights
 Cowound promotion business headquarters cowound promotion section 045-671-3959


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Urban Development Bureau >>  Downtown area reproduction section >> "Yokohama Station 京急バス humanity bridge becomes bay quarter walk!" 
Urban Development Bureau downtown area reproduction section Opinion, inquiry - tb-tosai@city.yokohama.jp - telephone: 045-671-3679 - FAX: 045-664-7694 - 2009 November 30th Making - 2009 November 30th Update
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