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Policy Bureau > Cowound promotion room > 02 naming rights > Naming rights (facility naming rights) 

About naming rights of Yokohama-shi

 

 It becomes merit for Yokohama-shi, sponsor, each citizen and, in Yokohama-shi, pushes forward naming rights as approach leading to regional activation.

 Specifically, we introduce by the following purposes.

(1) In the severe financial situation, we run sustainable facility by stable finance.

(2) We plan raising charm of facility by utilizing private resources or know-how and local activation.

 About naming rights introduction,

▼When it recruits sponsors about facility which city chose
(facility identification offer model)
▼When we raise suggestion such as groups
(suggestion offer model)

 We assume case of no two and carry them out based on guidelines about Yokohama-shi naming rights introduction.

Please see naming rights raising now.
You can see naming rights carrying out now.


◎What are naming rights?

 Instead of letting facilities of city give nicknames by city and contract with private sectors, naming rights get the value from the group concerned and are method to contribute to sustainable administration of facility.
 About value that city got by naming rights, we decide to make use for administration, management of facility basically.



Topic

▼160105
About naming rights of nippatsu Mitsuzawa gridiron, we updated NHK Spring Co., Ltd. and contract.
▼151215
Fukadanicho contact park becomes "Hama yak farm" by naming rights introduction from April 1, 2016.
▼151210
About naming rights of the Yokohama child Hall of Science, we updated Bank of Yokohama, Ltd. and contract.
▼151202
About naming rights of Yokohama International Stadium, we updated Nissan Motor and contract.
▼150423
We raise opinions of citizen's all of you about naming rights of Fukadanicho contact park!
⇒It was finished.
▼150302
We wait for suggestion of naming rights!
 We accept suggestion offer model naming rights to lead to ... regional activation! ...
(the offer end)
▼141128
We contracted with Mitsubishi Warehouse & Transportation and, about naming rights of Yokohama Station 京急バス humanity bridge, updated.
▼141016
We contracted with amenity and, about naming rights of Shin-Yokohama Station north exit public toilet, updated.
▼130301
About naming rights of the Yokohama child Hall of Science, we updated Bank of Yokohama, Ltd. and contract.
▼130228
About naming rights of Yokohama International Stadium, we updated Nissan Motor and contract.
▼121214
About naming rights of nippatsu Mitsuzawa gridiron, we updated NHK Spring Co., Ltd. and contract.

▼120731
Shinko Park becomes "cup of instant noodle museum park" by naming rights introduction from August 1.
▼120413
We announce about offer result of opinion of citizen's all of you concerned with naming rights of Minato Mirai 21 new port district "Shinko Park".

▼120409
 About held result of screening committee concerned with naming rights of Minato Mirai 21 new port district "Shinko Park", we announce.

 The first (120127 holding) 】 【 The second (120307 holding)

▼120208
We raise opinions of citizen's all of you about naming rights of Minato Mirai 21 new port district "Shinko Park"!

▼111207
We wait for suggestion of naming rights!
 We accept suggestion offer model naming rights to lead to ... regional activation! ...
(the offer end)

▼111107
Nickname of Shin-Yokohama Station north exit public toilet becomes kawayado of do amenity Shin-Yokohama station square restroom diagnosis person!

▼110707
We raise opinions of citizen's all of you about naming rights of Shin-Yokohama Station north exit public toilet!

 ⇒It was finished. We release hearing result.

▼101221
We wait for suggestion of naming rights! We accept suggestion offer model naming rights to lead to - regional activation! - (~110121)
▼100301
About naming rights sponsors such as Yokohama International Stadium, we made a contract with Nissan Motor!
▼091215
About naming rights such as Yokohama International Stadium, we raise opinions of citizen's all of you!
▼091208
Bay quarter walk is opened on December 11, 2009!
▼091127
Road installations's first naming rights introduction Yokohama Station 京急バス humanity bridge becomes bay quarter walk (BAY QUARTER WALK) by naming rights introduction!
▼091125
About open call for participants result of Yokohama International Stadium naming rights sponsor
▼091022
We invite public participation again about naming rights sponsor of Yokohama International Stadium!
▼091016
We raise opinions of citizen's all of you about suggestion of naming rights about Yokohama Station 京急バス communication deck (tentative name)  → It was finished
▼090917
It recruits naming rights sponsors of Yokohama International Stadium!
▼090910
  We finished suggestion acceptance of naming rights.
▼090810
 We accept suggestion of naming rights by groups from today (... 9/10). As for the details, press release document "waits for suggestion of naming rights!" Please see (PDF file, 2.06MB).
▼090715
By naming rights introduction to Matano Park baseball field, new name becomes Matano Park, Yokohama Coll. of Pharmacy Stadium!
▼090703
About publication of result about Matano Park baseball field citizen opinion offer
▼090427
About civic opinion offer about naming rights introduction of Matano Park baseball field
▼090423
About suggestion of naming rights, we raise opinions of citizen's all of you!
▼081031
  We finished suggestion acceptance of naming rights by groups.
▼081020
 We accept suggestion of naming rights by groups from today. (... 10/31)
▼081001
 We made news release. As for the details, press release document "accepts suggestion of naming rights." Please see (PDF file, 973KB).
▼081001
 We released naming rights web page!


Guidelines about Yokohama-shi naming rights introduction

 It determined "guidelines about Yokohama-shi naming rights introduction" to push forward introduction of naming rights smoothly in Yokohama-shi. Here, we set of contents of target facility, suggestion about procedures of introduction such as examination, hearing.

<main characteristic>
・We intend for wide public facility.
 ※Except some facilities: Museums with many Government building, school, donators such as city hall, ward office
・About recruitment of sponsors, it prescribes two technique. (facility identification offer model, suggestion offer model)
・On introduction, we perform hearing from the person concerned and citizen.

 ⇒As for the guidelines text, please see "guidelines about Yokohama-shi naming rights introduction" (PDF, 620KB).


Naming rights that we are raising now

[when it recruits sponsors about facility which city chose (facility specific offer type)]
※There is not item raising now.

[when we raise suggestion such as groups (suggestion offer model)]
・From Wednesday, December 7, 2011 to Friday, January 13, 2012 [the end]
Suggestion offer essential point [December 7, 2011] about naming rights (PDF, 160KB)
 pdf version for application style ⇒ word (43kb) (52kb)
・From Tuesday, December 21, 2010 to Friday, January 21, 2011 [the end]
Suggestion offer essential point [December 21, 2010] about naming rights (PDF, 174KB)
 pdf version for application style ⇒ word (43kb) (52kb)
・From Monday, August 10, 2009 to Thursday, September 10 [the end]
Suggestion offer essential point [August 10, 2009] about naming rights (PDF, 297KB)
・From Monday, October 20, 2008 to Friday, October 31 [the end]
Suggestion offer essential point [October 1, 2008] about naming rights (PDF, 536KB)



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