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Naming rights

While naming rights let facilities of city give nicknames by city and contract with private sectors,
We get the value from the group concerned and are method to contribute to sustainable administration of facility.
About value that city got by naming rights, we decide to make use for administration, management of facility basically.

About naming rights of Yokohama-shi

It becomes merit for Yokohama-shi, sponsor, each citizen and, in Yokohama-shi, pushes forward naming rights as approach leading to regional activation.
Specifically, we introduce by the following purposes.
(1) In the severe financial situation, we run sustainable facility by stable finance.
(2) We plan raising charm of facility by utilizing private resources or know-how and local activation.
Image of naming rights
About naming rights introduction,
Facility identification offer model: When it recruits sponsors about facility which city chose
Suggestion offer model: When we raise suggestion such as groups
We assume two cases mentioned above and carry them out based on guidelines about Yokohama-shi naming rights introduction.
Naming rights during naming rights introduction raising now

Guidelines about Yokohama-shi naming rights introduction

It determined "guidelines about Yokohama-shi naming rights introduction" to push forward introduction of naming rights smoothly in Yokohama-shi. Here, we set of contents of target facility, suggestion about procedures of introduction such as examination, hearing.
<main characteristic>
・We intend for wide public facility.
 ※Except some facilities: Museums with many Government building, school, donators such as city hall, ward office
・About recruitment of sponsors, it prescribes two technique. (facility identification offer model, suggestion offer model)
・On introduction, we perform hearing from the person concerned and citizen.
⇒ As for the guidelines text, please see "guidelines about Yokohama-shi naming rights introduction" (347KB).

Naming rights that we are raising now

When it recruits sponsors about facility which city chose (facility identification offer model)
 
The offer situationOffer periodOffer essential pointApplication style
Under offer From Monday, September 11, 2017 to Friday, October 6 [we extend during offer period] Yokohama-shi pedestrian bridge naming rights (Midori Ward)  

Naming rights that we are introducing in Yokohama-shi

Facility nameOfficial namePeriodOffersValue (annual sum)
Nissan Stadium Yokohama International Stadium H28 .3.1 - H33 .2.28 Based on guidelines, we are invited public participation by facility identification offer model 150 million yen
nippatsu Mitsuzawa gridiron Mitsuzawa Park gridiron H28 .3.1 - H33 .2.28 We invite public participation by facility identification offer model (before guidelines establishment) 40 million yen
The hamaginkodomo space Hall of Science The Yokohama child Hall of Science H28 .4.1 - H31 .3.31 We invite public participation by facility identification offer model (before guidelines establishment) 17 million yen
Matano Park, Yokohama Coll. of Pharmacy Stadium Matano Park baseball field H21.8.1-H31 .7.31 Based on guidelines, we are invited public participation by suggestion offer model 10 million yen
Bay quarter walk 京急バス humanity bridge H26 .12.1 - H31 .11.30 Based on guidelines, we are invited public participation by suggestion offer model 8 million yen
kawayado of do amenity Shin-Yokohama station square restroom diagnosis person Shin-Yokohama Station north exit public toilet H29 .10.20 - H32 .10.19 Based on guidelines, we are invited public participation by suggestion offer model Labor offers (the 3 million yen /3 year)
Cup of instant noodle museum park Shinko Park H24.8.1-H34 .7.31 Based on guidelines, we are invited public participation by suggestion offer model 5 million yen
Hama yak farm Fukadanicho contact park H28.4.1-H38 .3.31 Based on guidelines, we are invited public participation by suggestion offer model 3,600,000 yen
List of naming rights introduction facilities

Topic

160105   About naming rights of nippatsu Mitsuzawa gridiron, we updated NHK Spring Co., Ltd. and contract.
151215   Fukadanicho contact park becomes "Hama yak farm" by naming rights introduction from April 1, 2016.
151210   About naming rights of the Yokohama child Hall of Science, we updated Bank of Yokohama, Ltd. and contract.
151202 The end About naming rights of Yokohama International Stadium, we updated Nissan Motor and contract.
150423 The end We raise opinions of citizen's all of you about naming rights of Fukadanicho contact park!
Consultation, please feel free to contact inquiries.
We wait for suggestion such as new medium development. Please feel free to contact.
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