While naming rights let facilities of city give nicknames by city and contract with private sectors,
We get the value from the group concerned and are method to contribute to sustainable administration of facility.
About value that city got by naming rights, we decide to make use for administration, management of facility basically.
About naming rights of Yokohama-shi
It becomes merit for Yokohama-shi, sponsor, each citizen and, in Yokohama-shi, pushes forward naming rights as approach leading to regional activation.
Specifically, we introduce by the following purposes.
(1) In the severe financial situation, we run sustainable facility by stable finance.
(2) We plan raising charm of facility by utilizing private resources or know-how and local activation.
About naming rights introduction,
Naming rights during
Facility identification offer model: When it recruits sponsors about facility which city chose
Suggestion offer model: When we raise suggestion such as groups
We assume two cases mentioned above and carry them out based on guidelines about Yokohama-shi naming rights introduction.
naming rights introduction raising now
Guidelines about Yokohama-shi naming rights introduction
It determined "guidelines about Yokohama-shi naming rights introduction" to push forward introduction of naming rights smoothly in Yokohama-shi. Here, we set of contents of target facility, suggestion about procedures of introduction such as examination, hearing.
・We intend for wide public facility.
※Except some facilities: Museums with many Government building, school, donators such as city hall, ward office
・About recruitment of sponsors, it prescribes two technique. (facility identification offer model, suggestion offer model)
・On introduction, we perform hearing from the person concerned and citizen.
Naming rights that we are raising now
- When it recruits sponsors about facility which city chose (facility identification offer model)
Consultation, please feel free to contact inquiries.
We wait for suggestion such as new medium development. Please feel free to contact.
Yokohama-shi Policy Bureau cowound promotion room cowound promotion section (advertisement charge)
〒231-0017 1-1, Minatocho, Naka-ku, Yokohama-shi (city hall 7F) [the JR/ Yokohama municipal subway Kannai station square]
TEL: 045-671-3959 (sankyukoukoku) FAX: 045-664-3501