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Cowound promotion room

By charm of character in town bustle

Pokemon / Culture and Tourism Bureau Planning Division

Pokemon
Partner company: Pokemon / Yokohama-shi: Culture and Tourism Bureau Planning Division / effective time: April, 2016
©2017 Pokemon. ©1995-2017 Nintendo/Creatures Inc. /GAME FREAK inc.
Pocket Monster Pokemon, Pokemon is registered trademark of Nintendo, kurichazu game freak.
Unusual various expressions and experiences are found. Sensitivity is polished, and heart is excited with Waku Waku.
Town where Yokohama can always meet "oneself new" to be feeling that one-day opening is refreshing. This is brand slogan of Yokohama-shi.

Yokohama-shi links agreement to Pokemon and develops bustle to be able to enjoy from child to adult.

"Pikachu large quantities occurrence chu!" which was held for the first time in 2014, and after that became summer noted product event of Yokohama . We describe the Minato Mirai whole area, and popular character, Pikachu of more than 1000 "Pocket Monster" appear by the event during period for approximately one week and perform various shows and grand march.
Town "Minato Mirai" where cityscape letting you feel beautiful cityscape and history coexists with prettiness of Pikachu pleases many tourists. The scene is sent to not only Japan but also foreign countries and brings about in bound.

The estimated contact number of people and amount of media exposure effect

2014 1,420,000 people Approximately 210 million
2015 1,960,000 people Approximately 590 million
2016 1,790,000 people Approximately 1,600 million
(in total) 5,170,000 people Approximately 2,400 million

For 2020 Tokyo Olympics Paralympics tournament
The making of bustle that we turned

Yokohama-shi strengthens approach of attracting tourist promotion from inside and outside the country for Tokyo Olympics Paralympics tournament in 2020.
Minato Mirai district is district where a lot of commercial facilities and culture facilities are high in potential as tourist attraction along with many office buildings.
Cooperation agreement with Pokemon continues until 2020 and enlivens global big event together.
Pokemon example
Pokemon example
Pokemon example
©2017 Pokemon. ©1995-2017 Nintendo/Creatures Inc. /GAME FREAK inc.
Pocket Monster Pokemon, Pokemon is registered trademark of Nintendo, kurichazu game freak.
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Cowound promotion room  -  April 12, 2017 Making -  April 28, 2017 Update
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