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The Economic Affairs Bureau topPress release>We issue Yokohama-shi consumer life synthesis center "trend of consumer life consultation of Yokohama-shi"!


Press release

We issue Yokohama-shi consumer life synthesis center "trend of consumer life consultation of Yokohama-shi"!

                   

Press release document
November 17, 2016
Economic Affairs Bureau consumption economy section 
Yokohama-shi consumer life synthesis center

OPENYOKOHAMA

 

 

 

 

Yokohama-shi consumer life synthesis center



We issue "trend of consumer life consultation of Yokohama-shi" newly in 2015!


 Yokohama-shi consumer life synthesis center is next to Tokyo, and they accept the number of consultation of the number of consultation second place (24,345 2015 results) in consumer service centers of the whole country.

 Based on these abundant consultation examples, we gathered up the class and elderly person, tendency or characteristic every area about consultation sent to our center as the first attempt in this year in each generation and performed analysis that one step already stepped into.

Characteristic of this document 

 We analyzed tendencies about the whole 1 consultation.
    We accumulate data and it continues with age and is going to analyze in future.

 It is natural that the number of consultation increases if there is much 2 population. Therefore we introduced index of "the consultation number of people per 1,000 citizens" to measure consultation incidence newly this time!
    ⇒ It was result that 6.56 people who baked per 1,000 Yokohama citizens made consumer life consultation in 2015.

 We made important point analysis theme in 3 every year and were going to analyze, but in late years there was much consultation this year and analyzed about "consumer life consultation of elderly person" that worsened in greater detail.

 4 "elderly people" generally pointed to 65 years old or more, but they were in their 60s or 70s and they divided into more detailed division 80 years old or older and analyzed this time.
    ⇒Though 60s decreased population in Yokohama-shi a little, the number of consultation increased. In addition, 80 years old or more greatly varied in characteristic than 60-70 years old.

 We published the number of consultation results or tendency every 18 wards of areas to be easy to have you play an active part more in area as 5 big city Yokohama and included contents.
    ⇒Tendency proportional to ward population was seen in the number of consultation, but big unevenness was seen by ward when we saw at consultation incidence.
 


Publication

(1) "Trend [summary version] of consumer life consultation of 2015 Yokohama-shi consumer life synthesis center Yokohama-shi"

(2) "Trend [the main story] of consumer life consultation of 2015 Yokohama-shi consumer life synthesis center Yokohama-shi"

※ We can download from Yokohama-shi consumer life synthesis center homepage
  URL: http://www.yokohama-consumer.or.jp/


The main point (some extracts) of "trend of consumer life consultation of Yokohama-shi" [summary version]
The whole          
Generation who is high in rate that 1 consumer life consultation produces becomes in the 50s, and consultation about "Internet connection line" and "cell-phone service" of contents increase.

The number of 2 "mail orders" increases year by year, and "store-based sales" "telephone invitation sale" becomes tendency to decrease.

"The side business commercial law" to let you purchase large amount of products "social position falsification" to talk about 3 major and affiliates, public institution, and to invite when we are introduced when we certainly make a profit on side business and are necessary,
 "Appointment sales" to call increase rapidly in the past 4 years without telling sale purpose.
Elderly person (60 years old or older)
Though population in its 60s in 1 Yokohama-shi decreases, the number of consultation increases.

Product, labor with many ratios that consultation of 2 elderly people accounts for the move-in right of Codium and bonds and nursing home, fund type investment product, futon, life insurance, newspaper, invitation such as reforms
 Consultation about trouble occupies high rank.

3 60s, 70s are more than 80 years old whereas ratio of consultation from contractant becomes bigger than the whole; consultation from third party including family in comparison with all generations
 We increase more than double.

We are older than 4 80 years old, and ratios of "door-to-door sales" and "telephone invitation sale" exceed percent, and which is a lot old becomes target of invitation at at-home opportunity.

Growth rate of consultation about "electronic commerce" including unfair request of 5 Internet, Internet mail order and Internet auction grows big in 80 years old or more most.

In 6 2015, approximately 80% of "judgment insufficiency person contract" becomes elderly person 60 years or older and occupies approximately 60% only in higher than 80 years old in particular.


 
PDF Press release document (Portable Document Format, 564KB)


  ■Reference■

   Economic Affairs Bureau consumption economy section manager                 Toshiko Yamaguchi    Telephone 045-671-2573
   Mayor of Yokohama-shi consumer life synthesis center         Nobuyasu Kaneko    Telephone 045-845-5708

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- November 17, 2016 - November 17, 2016
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